Facebook created Pages, Groups and Profiles – three separate applications – to help individuals and organizations achieve three separate goals:
1. Create a presence for a business, brand or non-profit on Facebook (Facebook Pages).
2. Organize a group of people around a common issue or interest (Facebook Groups).
3. Create a home base on the web for individuals to express themselves and connect with others (Facebook Profiles).
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November 30, 2009
November 27, 2009
Social Media Marketing: A Three-Legged Stool
With social media consultants popping up faster than Realtors in 2006, we need to set the record straight: knowing how to use the tools doesn’t make you a social media expert. Like the proverbial three-legged stool, using social media effectively means paying attention to three basic elements:
* Strategy
* Tools
* People
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* Strategy
* Tools
* People
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Leveraging SEO and Social Media for Maximum Results
Broadly approached as a great standalone marketing strategy, social media marketing is integrated more and more with search engine optimization (SEO). If you are wondering why social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has directly on search engine listings.
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November 18, 2009
The death of the URL
Increasingly we signs that the essential freedoms of the web are being undermined by a cadre of companies through the introduction of new technologies and interfaces that, combined, may spell the death of the URL.
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November 8, 2009
November 6, 2009
How the Internet enables intimacy
We worry that IM, texting, Facebook are spoiling human intimacy, but Stefana Broadbent's research shows how communication tech is capable of cultivating deeper relationships, bringing love across barriers like distance and workplace rules. (Recorded at TEDGlobal 2009, July 2009, Oxford, UK. Duration: 08:51)
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The Future of Interface Design
Did you know the first “brain-tweet” was sent out this year? How about that we may someday be customizing windshields with widgets? In the not-to-distant future, we may be interfacing with computers in exciting and innovative new ways.
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10 Google Apps add-ons for the enterprise
Google Apps is growing up. Over the past six months, dozens of developers have built apps to make Google's office wares (Apps, Docs, Gmail, Calendar) more appealing for the enterprise. The following is a selection of these apps. They range from the practical (backups) to the creative (a freebie VPN replacement based on Google Talk). Better still, most of them are free.
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