Monitoring social media is becoming very important. there are some free and simple “do-it-yourself” tools that you can use to get started monitoring social media.
Read More...
December 31, 2009
December 30, 2009
Mobile Advertising: 5 Things You Need to Know to Succeed in 2010
Here are five things you need to know about how iPhone & Android have changed mobile advertising and why marketers need to make the call now.
Read More...
Read More...
December 29, 2009
Brand & Product pages dominate Facebook
HubSpot's new State of Facebook for Business report, released today, shows that brand- and product-focused pages represent 39% of all pages. The brand/product category is the largest single category of Facebook pages. Pages for local organizations and public figures each represent about 30% of the total Facebook pages.
Read More...
Read More...
A Collection of 2010 Social Media Predictions
As 2010 approaches there is no shortage of 2010 predictions. (Mine included) I know some people get bored of these but I love them. I’ve been collecting a few to share with you here. Some of these I agree with some of these I don’t but I thought I’d let you make the call.
Read More...
Read More...
Facebook, Twitter top list of weird stories in 2009 | Reuters
From the German town that unwittingly advertised pornography on its website to the American who interrupted his wedding to update his Facebook and Twitter accounts, the world was full of weird stories in 2009.
Read More...
Read More...
How to Implement a Social Media Business Strategy
Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
More...
More...
December 28, 2009
How to Use Social Media to Retain Customers
There are many times or reasons that a small business will receive an influx of new customers -- such as around the holidays for retail stores, during a new product or service launch, or after a local advertising campaign. While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans.
More...
More...
December 27, 2009
How Press Releases Can Be Great For Search
Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.
Read More...
Read More...
Facebook Memology: Top Status Trends of 2009
Facebook users are a pretty important group of people; after all, in recent months, it's been established that there are more of them than there are individuals in the United States. So to wrap up 2009, Facebook's provided a list that helps spell out what its users have been thinking about all year.
Read More...
Read More...
Polyvore’s Virtual Styling Tool Aims To Be More Social With Facebook Connect
As “Fashion 2.0″ sites continue to innovate, the social component of these style-focused sites becomes an important tool for viral growth. Weardrobe, a site focused on capturing and sharing the street style of web users, was recently acquired by Like.com And we’ve written about Polyvore, the startup lets web shoppers pull their favorite items any online store and mix and match to create personalized outfits online. Users can then share their creations on the site and can then buy the items shown. The site is seeing rapid growth, with over 6 million unique visitors per month thanks to new branding efforts and the launch of Facebook Connect.
Read More...
Read More...
December 26, 2009
What's Happened in Social Media Over the Year
As we did last year, we have gone back through our archives and picked out some of the most noteworthy social media items we have covered since 2009 began. Now that 2009 is almost over, it was worth going back and seeing what all has happened.
Read More ...
Read More ...
5 Trends That Will Shape Small Business in 2010
2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream this past year. In fact, many businesses became fatigued from hearing so much about Twitter, Facebook, and social media in general.
As the hype settled and people began to understand how to use and integrate these new platforms, more change was brewing. The evolution that was social media in 2009 set the table for the realization of some significant trends to bubble up into the world of small business in 2010.
The groundwork for some of these trends has been in place for years, but I think we will see small business owners finally start to embrace the following five significant expansions in the New Year.
Read More...
As the hype settled and people began to understand how to use and integrate these new platforms, more change was brewing. The evolution that was social media in 2009 set the table for the realization of some significant trends to bubble up into the world of small business in 2010.
The groundwork for some of these trends has been in place for years, but I think we will see small business owners finally start to embrace the following five significant expansions in the New Year.
Read More...
December 25, 2009
10 News Media Content Trends to Watch in 2010
The news media is experiencing a renaissance. As we end the year, its state in 2009 can be summarized as a year of turmoil, layoffs and cutbacks in an industry desperately seeking to reinvent its business model and content. But despite the thousands of journalism jobs lost, the future has much hope and opportunity for those that are willing to adapt to a changing industry.
More...
More...
The Great Location Land Rush Of 2010
There will be one or two services that people will go to for their social location data. That’s what we’re moving towards. And the bigger companies are starting to realize it. That’s why today we saw what may be the first maneuver in an upcoming rush to secure the location landscape, with Twitter snatching up Mixer Labs, the team behind GeoAPI.
Read More...
Read More...
Social Media: It's Not The Steps, It's The Connection
If your organization’s social media efforts have no clear purpose yet, then make building connections the primary purpose.
Once you focus on that, you would be more interested in the people you want to make a difference to, rather than the specific steps in doing it.
Read More...
Once you focus on that, you would be more interested in the people you want to make a difference to, rather than the specific steps in doing it.
Read More...
December 24, 2009
How to Use Twitter for a Product Launch
We’re in a new age now. As social media networks, particularly Twitter, become adopted by the mainstream media and corporate marketing firms, we’re seeing an evolution in the way that products are launched. Some might say that this is nothing new, that marketing has always been about capturing the current buzz machines and playing them to your needs, but...
Read More...
Read More...
Top 5 Predictions for the Next 5 Years in Business Social Media
Playing futurist is always fun. Nobody can prove you wrong (at least not yet). But history has shown that even when we’re right we tend to get our time lines off. We under predict how quickly we’ll see our one year predictions realized and over predict how long our 5 year predictions will take. Read More
December 22, 2009
Are Social Networking sites ruining productivity?
A recent survey has revealed that nearly 12.5 per cent of the productivity of professionals in the corporate sector is wasted thanks to the time spent surfing social networking websites.
December 21, 2009
Top Five Tech Advances of the 2000s
As the decade comes to an end, we've asked Xconomists and other technology leaders around the country to identify the top innovations they've seen in their fields the past 10 years, or predict the top disruptive technologies that will impact the next decade
Read More,,,
Read More,,,
Talking Back – Top Five Advertising Trends | Nielsen Wire
The overall advertising environment in 2009 was fairly gloomy with slashed budgets and revised strategies to address the new reality. However, that didn’t stop the industry from evolving, and the lessons learned will likely pay-off in the year ahead. For example, advertisers started to look at the need for accountability metrics beyond the simple “click-through” and on to campaign-specific performance. They also started to embrace burgeoning social networks and consumer generated media to bring consumers closer to a product or brand.
Read More
Read More
December 20, 2009
Formulating Social Media Strategy
An effective social media strategy is a direct extension of a brand strategy executed artfully in new channels. The brand posture, positioning and personality should guide the development and deployment of social media assets and attitudes so that the brand speaks with a single voice across media consistently engages customers, prospects, media, investors or other constituent audiences. The forums are new; the basic marketing approach is not.
Subscribe to:
Posts (Atom)