Four Lessons from the Google Instant Launch

Earlier this month, Google (GOOG) unveiled a new search technology called Google Instant that shows results as you type. It's an impressive feat of engineering. It's also striking for the way it was introduced to the public. Google announced the "enhancement" via Twitter, other social networks, and its blog. The launch offers four valuable lessons for any business introducing new products or services.

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Facebook Sells Your Friends

Marketers have long hoped to turn the Web into the perfect advertising medium. Pop-ups on AOL, banners on Yahoo!, and search ads on Google were steps along that journey. But it's Facebook, the Palo Alto (Calif.)-based social network whose life as a moneymaking business is only now beginning, that may be best positioned to deliver on the Web's promise.

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The odd story involving Price Chopper, Twitter and a total overreaction to a negative comment

Social media became social distortion for the supermarket chain Price Chopper after a representative of Price Chopper’s customer service department got into a personal tweeting dispute with a Syracuse-area customer.
Now the Twitter chatter is going viral.
The dispute erupted after the customer posted a tweet on Price Chopper’s Twitter page that criticized the supermarket chain. A Price Chopper employee reacted by contacting the customer’s employer and requesting he be disciplined.

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5 trends that will shape the next few years of social media

The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.

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Data Visualization And Infographics To Tell Your Story

Data visualization and infographics (related) are powerful ways to communicate data, stats or information that most communications pros never even consider. And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through the clutter and even persuade people to action.

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How to Make a Viral Video (According to Steve Brule)

Dr. Steve Brule is never short on advice for your health, living alone without getting lonely, or selecting a good sweet berry wine. The eccentric bumbling man is a jack of all trades, offering life lessons he learned from school, cavemen, and his web-wiz nephew Josh. What sort of advice does Steve Brule have for creating a good viral video? We’ll let Brule himself answer that one:

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Understanding How and Why Facebook Users Interact with Brands

First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers’ news feeds.

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Twitter Unveils New Features for Users, Advertisers

Twitter made some major changes to its long-neglected website, including the ability to post and view photos and video, in a bid to increase the amount of time its 160 million users spend at Twitter.com.

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Is Rebranding a Mistake - Think before you leap!

When is Rebranding a mistake?

• When you rebrand just for the sake of it, thinking you feel like rebranding just isn’t sufficient to overhaul the images of your brand.
• When your customers are devoted to your previous brand identity and are more faithful to it, rebranding may lose brand loyal customers.

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Is brand awareness a useful research measure in an era of digital and shopper marketing?

Aided awareness is a good measure when a brand is healthy and can be used to compare progress across markets. However, it becomes a useless measure when a brand declines.

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Winging It Does Not Equal A Social Media Strategy

When it comes to social media, why is it that marketers invariably go after the big shiny objects in the room—Facebook and Twitter? While a presence on these platforms is critical, of course, there’s just one problem with proclaiming that a Facebook page and a Twitter account is your brand’s social strategy: It isn’t one.

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Seven Important Social Media Trends For The Next Year

Social media changes from month to month. Trends come and go quicker than the seasons change. The latest trendy site could be next year’s Myspace and the hottest new site probably hasn’t even been conceived yet or is at the couple of guys in a garage stage. Having said that there are some trends that I think will continue over the coming year and with that in mind I wanted to share them here. Rather than focusing in on the finer detail I have compiled the list below in broader terms with all the main players represented. All in all it should be an exiting year ahead in social media and these should be seven of the main trends…

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Infographic: Most Viral Brands Online 2010

If you’ve ever wondered who the most viral brands online in 2010 are, then this infographic will just about sum that up for you! Created by the Viral Ad Network, this infographic summarises the most viewed, shared and viral brands online in 2010 so far, revealing a few very interesting results like the Shakira Waka Waka viral beating Nikes Write The Future campaign and the old Spice Questions featuring multiple positions back (I wonder if those numbers are wrong?).

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Top 5 Viral Videos of the Week, September 10, 2010

This week, we are proud to bring you our five favorite video clips of the week, including: a brief history of the Internet, the best way to clean a cruise ship dining hall, and how not to eat a watermelon.
We scoured the internets to bring you five videos that made us laugh, and cry, and… well, really just laugh, to be honest. These are not necessarily clips that were posted this week, but just five that we happened upon.
Enjoy!

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Facebook Marketing Dictionary

We cover a number of Facebook marketing and advertising strategies, however there are plenty of people who don’t understand many of the terms that we use in our articles. To make sure you can follow along with all of our guides, we have created the following dictionary which will help you as you become a Facebook Marketing expert! If there are any terms that you see that are missing, feel free to reach out to us!

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Good or Evil: Have We Shared Too Much With Facebook, Google, and Apple?

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Internet Marketing's Unseemly Underbelly: A Case Study Of Wineries

Social media marketing isn’t the first internet paradigm where unscrupulous “marketers” have lived to flim-flam and trade on the insecurities of people and companies who don’t know any better, taking shortcuts in the process; it’s just the latest online trend in a long lineage of nefarious evolution dating back to the 1980s.
What is the first clue in sniffing out hucksters? Listen to the spiel. It starts at the web site where, “Monetize your social network to build the wealth you always dreamed of” screams the home page before the video of a dynamic and charismatic speaker says, “The internet, for you guys, is a cash register.”

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How to Market on Facebook

The biggest social media platform on the planet boasts a wide array of communication tools businesses use to find and engage their target communities. These digital features have been employed to hold contests and other public relations campaigns, increase email, RSS and other forms of subscription to web properties, communicate Facebook promotions to boost sales, and many other ways to help businesses meet their objectives.

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The Future of Ad Agencies and Social Media

To keep up with ever-changing advertising and marketing options, ad agencies are rapidly adopting new strategies and outlooks on how consumers interact with brands. While many ad agencies have been slow to adopt social media, others have been keeping up with the trends quite well.

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Idiot's Guide to Understanding Today's Marketing Catch Phrases

The world of social media is abuzz with catch phrases and proprietary terms that can make newcomers feel like they are visiting a foreign country. Learn to speak the language however, and you will earn respect and credibility amongst your peers (or you will hear them making fun of you for using too much jargon when they think they hung up the phone but didn’t). Check out the following social media 3.0 beta buzzword guide.

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How Google Took Email from Rags to Riches

It used to be that getting someone's phone number meant something, but now most people couldn't listen. It used to be that you'd have to call someone if you needed to talk, but now you have texting, social media, blogs, and email.

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Facebook Integration At The Coca Cola Village

The Coca Cola Village is a special summer experiential event in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry.

See the Video Here

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What the F**k is Social Media NOW?

For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009. Marta has also collected some of the best quotes on social media, from a few of the worlds brightest people over the last 12 months, to help depict exactly where social media is right NOW. Fittingly, the new presentation makes a point, that it’s no longer “what is social media?” but “what is social media now?”.

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How To Measure Your Social Media Efforts

Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI.
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How social media companies respond to irate users

The overhaul of Digg, which shifts the focus from a page edited by the masses to a personalized news feed, has angered some of its most loyal users. Many Diggers have been very vocal about staging an exodus to rival news site Reddit.

Of course, these types of rumblings seem to happen just about any time a large site has its formula tinkered with.

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