The Story of Cap & Trade is a fast-paced, fact-filled look at the leading climate solution being discussed at Copenhagen and on Capitol Hill. Host Annie Leonard introduces the energy traders and Wall Street financiers at the heart of this scheme and reveals the "devils in the details" in current cap and trade proposals: free permits to big polluters, fake offsets and distraction from whats really required to tackle the climate crisis. If youve heard about Cap & Trade, but arent sure how it works (or who benefits), this is the film is for you.
http://www.youtube.com/watch?v=pA6FSy6EKrM
http://storyofcapandtrade.org
March 29, 2010
March 24, 2010
Why Your Brand Needs to Be on Facebook Now
With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution.
Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction.
Read On
Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction.
Read On
March 15, 2010
Video - History Of The Internet
"History of the internet" is an animated documentary explaining the inventions from time-sharing to filesharing, from Arpanet to Internet.
The history is told using the PICOL icons, which are available on picol.org. You can get news about this project on blog.picol.org .
March 13, 2010
Gary Vaynerchuk: Do what you love (no excuses!)
At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there's now no excuse not to do what makes you happy.
Gary Vaynerchuk's Wine Library TV combines an irreverent approach to wine and a shrewd social media strategy. It won him web fame and the cachet to spin off book deals, new businesses and his own entrepreneurship consulting firm. More about him
Gary Vaynerchuk's Wine Library TV combines an irreverent approach to wine and a shrewd social media strategy. It won him web fame and the cachet to spin off book deals, new businesses and his own entrepreneurship consulting firm. More about him
Social Media Monitoring Tools
There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6’s newly announced Engagement Console, which will scour numerous social platforms for any mention of your brand.
So here’s a roundup of some of the more popular tracking tools.
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So here’s a roundup of some of the more popular tracking tools.
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Five insights into the behaviors of social media users
Here are a few tidbits we gathered that may surprise some of you:
Read On
- The majority of Twitter users are still just voyeurs.
- Mobile social networking is for the ladies.
- Facebook users are fans of traditional media
Read On
March 12, 2010
March 11, 2010
4 Ways To Monitor Your Facebook Page Traffic
While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article.
More Here
More Here
March 10, 2010
iPad’s First Ad
Apple showed their first ad for their iPad device during the 2010 Oscars broadcast. The ad shows a user browsing photography, reading books, scheduling a calendar and watching movies and ends with the launch date – April 3.
Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights
Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.
How a Big Company Does Social Media Marketing
A recent survey from E-Consultancy, in association with the Online Marketing Summit, found that most businesses are still only experimenting with social media. With this in mind, it seems worth paying attention to how some big and successful brands use social media in their own strategies.
One company that is finding social media incredibly useful is Intuit, makers of popular financial software like TurboTax, QuickBooks, and Quicken. Seth Greenberg, Director of National Media Buying and Digital Marketing for Intuit’s consumer group answered some of our questions about how effective the company's efforts are in social media.
March 8, 2010
Search engines getting faster but not precise enough
For all those who use Google to search the web, and most of us probably do, here's a quick question. Have you ever hit the "I'm feeling lucky button" on the search engine and accessed the results? For the uninitiated, the button takes you directly to the number one result your query fetched. Whether it's the answer you were searching for depends entirely on your luck – hence the "I am feeling lucky" tag. Ironically, this is true of most web search results today.
Search engines may be speedy but are they precise enough?
More Here
Search engines may be speedy but are they precise enough?
More Here
March 7, 2010
March 6, 2010
Sorrell questions rush to social media
Sir Martin Sorrell, chief executive of WPP, the world’s largest marketing and communications group, has questioned advertisers’ rush into social media, citing concerns about Facebook’s handling of personal privacy.
Sites such as Facebook, which now has more than 400m users, are trying to attract brand advertising from consumer goods companies who have traditionally held back from online marketing. Pepsi redirected its advertising budget for the Super Bowl online for the first time last month.
But Sir Martin warned on Tuesday that social media sites are ”less commercial phenomena, they are more personal phenomena”, more similar to ”writing letters to our mothers” than watching television.
Sites such as Facebook, which now has more than 400m users, are trying to attract brand advertising from consumer goods companies who have traditionally held back from online marketing. Pepsi redirected its advertising budget for the Super Bowl online for the first time last month.
But Sir Martin warned on Tuesday that social media sites are ”less commercial phenomena, they are more personal phenomena”, more similar to ”writing letters to our mothers” than watching television.
8 Steps to Better Email Newsletters
The truth is, a lot of email newsletters suck. Sometimes, I open one up and am greeted by a blank page (hello, images with no alternative text). Sometimes, there’s just too much text and no incentive to click through to a landing page. And sometimes, the subject line is so boring, I don’t even bother opening the newsletter at all.
There are some great newsletters out there, of course- they’re the ones I always open, because I know they probably a). Look great, and b). Have something interesting to say.
So how to design email newsletters that work well? Here are some tips:
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There are some great newsletters out there, of course- they’re the ones I always open, because I know they probably a). Look great, and b). Have something interesting to say.
So how to design email newsletters that work well? Here are some tips:
Read On
Ads Drop Dot-Com URLs in Favor of "Facebook Us"
Companies are de-emphasizing spaces they own, like their web site, in all of their ads. Instead, they're pushing people towards spaces they rent where people are spending time - e.g. their Twitter, YouTube Facebook hubs.
March 5, 2010
Hotel Rides Google’s Wave
Mountain View, California-based Google touts Wave as a contemporary rethinking of e-mail, and it is perhaps most simplistically described as a hybrid between e-mail and instant-messaging, with a dash of social media thrown in. Imagine an e-mail that multiple users collaborate on and add to in real time, with multiple semi-related conversations branching off, but centrally located and accessible by all. Wave even includes a playback function that enables users to rewind and watch the conversation unfold as it happened, providing context to what otherwise might be a disjointed e-mail chain.
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Doritos - The biggest augmented reality of the world
Brazilian interactive advertising company Cubocc, have created (what they claim to be) the world’s largest augmented reality experience on a building’s rooftop.
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