A former boss of mine once quipped that there’s “data, data everywhere!” The man was right. But the mere fact that we have these metrics is not a measure of success. Nor is it much help to continually bombard our organizations and clients with reams of data. There needs to be a point—one we clearly lack at the moment. The industry should stop showing off huge dashboards full of social media metrics and, instead, start working to understand which of these measurements depicts the human behaviors that will actually benefit the brands we work for.
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April 27, 2010
Social Networking for Business: 8 Tips on How to Relate and Communicate
Since the evolution of communicating online and the formations of social networks, many businesses have shut down the access from their locations. Some might say it is due to the prevention of wasting time and improving time management. Others might be weary of hackers or phishing scams that could possibly be associated with the social networks. Regardless of the reason, blocking access to social sites is hurting your business.
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April 23, 2010
The Secret to Viral Videos, as Told by YouTube
Everyone wants their video to go viral, but is it really possible? According to Margaret Gould Stewart of YouTube, people need to, first of all, understand what types of videos go viral.
As she explains, most viral videos happen by accident. There is, however, another category of content that could go viral. People producing this type of content create it on a regular basis in order to build a sustained audience.
As she explains, most viral videos happen by accident. There is, however, another category of content that could go viral. People producing this type of content create it on a regular basis in order to build a sustained audience.
April 22, 2010
Social Networking Takes Retail by Storm
7-Eleven, the nation’s largest and most recognizable convenience store chain, launched an online music video competition at its frozen beverage fan page, www.slurpee.com. In just one day, more than 10,000 Web surfers—known internally at the Dallas company as potential customers—visited the site to participate.
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