Location based social networks are the current darling of social media. Foursquare is leading the way with what seems like a new Fourtune 500 endorsement each week. It is unclear where all these tools will lead us. Foursquare, Gowalla, Whrrl, and even MyTown are getting a lot of attention and a lot of businesses, big and small, are experimenting.
So let’s take a moment and capture what all has been done with these tools to date. How are big brands testing the space? What are brick and mortars playing with? Nothing earth shattering here, but the more businesses experiment in the space, the more we all learn.
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June 28, 2010
Why We Check In: The Reasons People Use Location Based Social Networks
Services like Foursquare, Gowalla and others make it easy to post your physical location to the web - but what makes people want to do that at all?
Fifteen-month old Foursquare is adding 100,000 new users every week and Facebook has made it clear that location is a feature it is preparing to offer soon. What's the motivation for users to register online where in the off-line world they are? We asked some users of these services and found that they had varied and interesting answers.
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Fifteen-month old Foursquare is adding 100,000 new users every week and Facebook has made it clear that location is a feature it is preparing to offer soon. What's the motivation for users to register online where in the off-line world they are? We asked some users of these services and found that they had varied and interesting answers.
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What the Heck is a Creative Technologist?
Creative technologists share a creative and inquisitive view of the world. They’re on top of technology trends, aren’t afraid of coding (just as a modern visual designer isn’t afraid of Photoshop or Illustrator), and take both strategic and tactical approaches to creativity. They also understand that we’re in a business, and we’re solving business goals by addressing people’s needs as a priority.
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What the Heck is a Creative Technologist?
Creative technologists share a creative and inquisitive view of the world. They’re on top of technology trends, aren’t afraid of coding (just as a modern visual designer isn’t afraid of Photoshop or Illustrator), and take both strategic and tactical approaches to creativity. They also understand that we’re in a business, and we’re solving business goals by addressing people’s needs as a priority.
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Sensory Branding
Singapore airlines is the pinnacle of sensory branding and offers a full scale assault on our brains. Like any other airline, Singapore airlines employs common consistent visual themes. Unlike other airlines the company incorporates the same scent, Stefan Floridian Waters, in the perfume worn by flight attendants, in their hot towels, and other elements of their service. Flight attendants must be physically attractive and wear uniforms made from fine silk which incorporates elements of the cabin decor. The airline strives to make every customer interaction both appealing, and, equally important, consistent from encounter to encounter. It's no wonder the airline is perennially at the top of travelers' preference rankings.
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Sensory Branding
Singapore airlines is the pinnacle of sensory branding and offers a full scale assault on our brains. Like any other airline, Singapore airlines employs common consistent visual themes. Unlike other airlines the company incorporates the same scent, Stefan Floridian Waters, in the perfume worn by flight attendants, in their hot towels, and other elements of their service. Flight attendants must be physically attractive and wear uniforms made from fine silk which incorporates elements of the cabin decor. The airline strives to make every customer interaction both appealing, and, equally important, consistent from encounter to encounter. It's no wonder the airline is perennially at the top of travelers' preference rankings.
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June 26, 2010
Top 10 Social Media "Power Friending" Tips
There was a day when Twitter was just a tiny site with a 140-character blank box. Today, the messaging service is now home to more than two billion tweets per month. The company's CTO Dick Costolo recently announced that they're signing up 135,000 new registrations a day. With so much conversation on just one website, it's tough to know how to get your business stand out from the online chatter.
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3 Bosses Who "Get" Social Media
In all the years I have been involved with news organizations, whether they be radio, TV or print, most of my bosses haven't been very internet savvy. In recent years though that has begun to change. Now the people in charge of newsrooms are starting to become web literate. The influx of Facebook and Twitter has caused old school journalists to move online, and see the possibilities for their company sites, as well as the advertising on said sites.
It goes without saying that some "get it" when it comes to social media more than others. Some just have no clue, and I'm not going to talk about them here, because I would prefer to focus on where we're going, instead of where we've been (at least for this post). Here are three types of bosses who know where we are going, and are adjusting their old media jobs to fit the times.
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It goes without saying that some "get it" when it comes to social media more than others. Some just have no clue, and I'm not going to talk about them here, because I would prefer to focus on where we're going, instead of where we've been (at least for this post). Here are three types of bosses who know where we are going, and are adjusting their old media jobs to fit the times.
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June 22, 2010
Top Five Social Media Marketing Mistakes
Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors —businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:
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June 18, 2010
In the Age of Mobile Networks, E-Commerce Gets Personal
Published: June 09, 2010 in Knowledge@Wharton
Imagine an online store that replicates the experience of stepping into a boutique.
As online and in-store retailing converges with the growth of mobile networks, the daydream could become a reality. Via their smartphones, shoppers at retail stores will have the capability to check the Internet for online promotions, product descriptions and reviews by past customers. Meanwhile, online customers will have access to software that allows them to "try on" clothing, or discuss a buying decision with contacts on social networking sites.
Imagine an online store that replicates the experience of stepping into a boutique.
As online and in-store retailing converges with the growth of mobile networks, the daydream could become a reality. Via their smartphones, shoppers at retail stores will have the capability to check the Internet for online promotions, product descriptions and reviews by past customers. Meanwhile, online customers will have access to software that allows them to "try on" clothing, or discuss a buying decision with contacts on social networking sites.
June 11, 2010
The Tenets of Digital Strategy
Process should be…
Integrated – an ongoing part of the design process, not just the beginning
and Iterative – continually tested and readjusted based on observed interaction
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Integrated – an ongoing part of the design process, not just the beginning
and Iterative – continually tested and readjusted based on observed interaction
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June 10, 2010
Social Media in Business: Fortune 100 Statistics
With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences.
In this post we take a look at the adoption of these social tools by Fortune 100 companies.
More Here
In this post we take a look at the adoption of these social tools by Fortune 100 companies.
More Here
June 7, 2010
Make Windows leaner, cleaner and faster | News | TechRadar UK
Here's the shocking truth: dubious default settings, wrong configurations and wasteful processes are sapping many of your PC's valuable resources. And what's to blame? Windows.
Windows is deceptive. After you've installed it, the OS happily connects to the internet, downloads all the necessary drivers, configures itself and there you go – one stable PC all ready to roll. It couldn't be easier or more convenient.
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Windows is deceptive. After you've installed it, the OS happily connects to the internet, downloads all the necessary drivers, configures itself and there you go – one stable PC all ready to roll. It couldn't be easier or more convenient.
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June 2, 2010
Why the UID number project must be scrapped
Activist Gopal Krishna makes a case that the Unique Identification Number project is a gross violation of fundamental human rights and points out that a similar project/law in Britain is going to be repealed.
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Nokia asks the Internet to help design a phone
Nokia is tapping into the collective wisdom of mobile technology enthusiasts on the Internet as it designs a new smartphone concept device. The handset maker has launched a new project called Design by Community which aims to collect feedback about preferred device characteristics from visitors to the Nokia Conversations blog.
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7 Social Media Truths You Can Ignore and Still be Successful
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
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Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
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Crowd Sourcing Attracts Mainstream Marketers
For several years now, companies large and small have experimented with using the wisdom and labor of crowds for creative services from ads to logos to product ideas. To its proponents, these are merely early efforts at using far-flung digital collaboration to democratize the marketing world. But detractors see a wolf in sheep's clothing as companies seize an opportunity to get spec work done on the cheap, along the way commoditizing the backbones of the ad world: creativity and ideas.
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