7 reasons social media agencies are like ad agencies; 8 reasons they're not

Brian Perkins, Vice President of Corporate Affairs at J&J, said at Cannes this year, ”holding companies for ad agencies should consider taking themselves private. Advertising is a labor-intensive, not capital-intensive, business and it’s inevitable digital agencies are going to gravitate toward brand stewardship.”

You may or may not agree, but Brian’s comments indicate a shift is taking place. To help explain why, here are 7 reasons social media agencies are like ad agencies and 8 reasons they’re not.

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G 5:37 PM  No comment

7 best practices from 77 social media ROI case studies

To answer the #1 question (according to Social Media Examiner), “How do I measure social media return on investment?,” we found 77 case studies that prove social media ROI. We thought 77 examples was a large enough sample to prove social media ROI. People asked: What did you learn?

Here are 7 social media best practices all 77 case studies have in common.

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Why You Should Care About People That Visit Your Site But Will Never Buy Anything

There is a tendency in marketing to focus only on the people who buy something from your business. After all, why should you care about anyone who was just window shopping through your website? Well, smart marketers know that every visitor is a potential customer, and if someone doesn’t make a purchase, there is a valuable reason somewhere in the sales chain for it. If you can find this reason, you can fix the kinks and smooth out your sales funnel, leading to decreased customer drop off, better margins, and more sales this quarter than last. Following are several reasons to pay attention to the non-buyers, and what you can do to extract value from them.
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The murky underworld of Facebook page management in India

Is it quality that matters or quantity? Is more number of fans on facebook more important, or is it more important to have quality fans who interact with your brand?

Unfortunately its a numbers game. And look at how some are playing this game.

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In Social Media, You Cannot have Success without a Team

In the fast-paced, ever-evolving world of the social web, it’s often hard just to figure out how to use some of the more popular sites that let you share your favorite articles and videos, much less bring traffic and followers to your site from them. With so much to think about and do on these sites, you are only going to get by with a little help from your friends. I’m not just saying that because I’m a Beatles fan. It’s really the only way you can have any success, and transfer some of that success to your own blog. 
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Study Reveals Why Consumers Fan Facebook Pages

Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies.
In this article, we take a look at two studies.
The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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