Best of 2010: The Future of Business is Social

Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make real headway in the progress of progress.

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7 Ways to Get Your Social Media Marketing Moneys Worth

In the rush to Facebook, marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned that brands could not "sell" in social media, that the audience would rebel, and that social media efforts would fail. We have learned, however, that when done correctly, it absolutely is possible to promote goods and services to online fans and friends.

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Why your social media initiatives will fail in 2011?

Fifty percent of marketing lead social media initiatives will fail. Merry Christmas to you too! That's the sobering statistical prediction from Gartner. As bad as that 50 percent figure sounds, at least it's better than the 30 percent success rate for IT lead social media initiatives.

Social media has become a self-propelled hype factory. After all it was in 2006 that Time declared the person of the year was YOU! Now, only a few years later, Mark Zuckerberg, the czar of Facebook is this 2010's person of the year.

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The Most Awesome 450 Page Presentation Ever

And you thought your year-end PowerPoint -- complete with that snazzy "Ding!" after every slide -- was something to admire. The video below is a Google Demo Slam entrant, going up against a Voice Search piece featuring Maria Sharapova. We know precious little about what it took to create, but somehow or another, a trio of animators created a mind-blowing 450 page presentation in just three days, and none of 'em were located in the same space. Thankfully for you, it's all explained in a blistering one minute, twenty-nine second YouTube clip. Enjoy.

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10 technologies that will define 2011

This is the time to both look back at 2010, which is ending, and look forward at 2011, with hope that we will exit it as well off as we did this one. Given current conditions this, unfortunately, may be an overly aggressive goal. In any case, there is a lot of cool stuff coming next year, I’ll try to pick the things that will play pivotal roles.

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Get a copy of all the data you have put on Facebook.

1. Go to  Account >> Account Settings

2. Go to Download Your Information

3. Punch in your password











A browsable zip file will  be emailed to you

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G 10:38 PM  1 comment

The Best Viral Marketing Campaigns of 2010

What defines a successful “viral” campaign? Quality of content? Humor? How fast it blows up? Whatever it is, we know that to be “viral,” the advertisement needs to be self-replicating to an extreme degree. Based on the successes of the following 2010 marketing campaigns, we’d like to think that these fit the bill pretty nicely:

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Don't Look Now, but Your Social Relationships Have Changed--Again

You may not have thought about this, but your social relationships are changing on an almost daily basis. You have simultaneously more and less control over your human interactions, for better or for worse. Your relationships are increasingly determined by devices like phones, iPads, and computers.

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Most Contagious 2010

Hello and welcome to Most Contagious 2010. This is a free, shareable review of the trends and technologies that have provided the loudest bleeps on our radar this year.

Most Contagious 2010 / www.mostcontagious.com

View more presentations from Contagious.

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77 case studies that prove social media ROI

Earlier we published, 34 Case Studies that Prove Social Media ROI. Now we’ve added another 33 to bring us to 77 case studies that prove social media ROI.

The purpose: Prove (with 77 examples) the value of social media and understand the ROI principles at work to help any brand thinking about using social media to build their business.

The 77 case studies (33 below/34 in the blog below this one) cover B2C, B2B, profit and non-profit areas. They include businesses big and small. They prove social media ROI based on:

* Sales
* Shorter Sales Cycles
* New Leads
* Improved company operations with internal cost savings that return money to the bottom line
* Mass reach (at a fraction of the cost of mass media)
* Innovations and new product ideas from customers
* Social good

The business principles: Clear business strategy + Defined measurements goals + Willingness to jump in + Imagination + Commitment = $$$ROI

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The Evolution of The Blogger - Informatic

The Evolution of The Blogger

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Does your logo stand out in a crowd?

Logos:Quite often you’ll have occasion to submit your logo to a medium that will group your logo with a myriad others as the images here demonstrate.

It’s a good way to determine just how well your logo stands out in relation to others, including your direct competitors. And two things become painfully evident to those with poorly designed logos.

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Top 20 fonts for the web

To say that right now is an exciting time for web typography is to make something of an understatement.
Recent technological leaps and bounds have brought us one step closer to typographical nirvana on the web, and it's a step that's been an awfully long time coming.
The freedom to use typefaces beyond the 'web safe' fonts installed on most systems has come about largely thanks to three major and near-simultaneous technological factors: firstly, the widespread support for @font-face in browsers; secondly, the emergence of font delivery services such as Typekit and Fontdeck; and thirdly, the development of a new font format – the humble WOFF file – to address many of the foundries' privacy concerns.

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