Let me try to articulate the crux of what I usually offer as explanation.
There are 7 things one needs to remember about social media."
Read On
January 19, 2011
The nuts and bolts of social media engagement
Let me try to articulate the crux of what I usually offer as explanation.
There are 7 things one needs to remember about social media."
Read On
January 18, 2011
Size Doesn’t Matter: Why Super Accounts Can Be Worthless
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January 17, 2011
How to Really Get Conversions from Social Media
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January 15, 2011
How To Use Social Media To Bum Out Your Customers In 2011
Neither is an option for businesses in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or really large, but it has to be there and it must be maintained properly. Going without is a huge mistake. Doing it wrong can be even worse.
More Here...
January 14, 2011
5 New Paradigms for a Socially Engaged Company
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January 13, 2011
January 12, 2011
The Web’s €100 billion surplus
Consumers get the bulk of it with free services like social networks. Will industry dynamics shift as providers and advertisers try to get a bigger share?
Consumers derive significant value from all they do on the Web, and since advertising pays for much of this, it involves no immediate out-of-pocket cost. We all experience these benefits each time we log onto a social network or watch a free Web video.
But how much is all of this Web use worth? About €150 billion a year, according to new McKinsey research involving a survey of 4,500 Web users across Europe and the United States, as well as conjoint analysis of their willingness to pay for various online activities.
Consumers derive significant value from all they do on the Web, and since advertising pays for much of this, it involves no immediate out-of-pocket cost. We all experience these benefits each time we log onto a social network or watch a free Web video.
But how much is all of this Web use worth? About €150 billion a year, according to new McKinsey research involving a survey of 4,500 Web users across Europe and the United States, as well as conjoint analysis of their willingness to pay for various online activities.
January 9, 2011
The Facebook Obsession - Videos from CNBC
"The Facebook Obsession" is the real story behind the rise of the largest social-media site in the world, told through the company's founders, friends and foes. Correspondent Lester Holt delivers a comprehensive look at how this Internet phenomenon, with half a billion users, is affecting society in ways most people are unaware of.
From a girl who is reunited with her birth mother with the help of Facebook, to a woman who lost her job because of her online postings, "The Facebook Obsession" examines how the site is fundamentally altering American life for better or worse; even the White House and many police departments have their own Facebook pages. Holt explores the intense privacy debate that Facebook has provoked, and explains the business model that has turned a dorm-room venture into a multi-billion dollar enterprise.
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