How Social Media Is Positively Impacting Our Culture [OPINION]

I recently asked the question to my Facebook friends: “Twitter, Facebook, Foursquare … is all this making you feel closer to people or farther away?” It sparked a lot of responses and seemed to touch one of our generation’s exposed nerves. What is the effect of the Internet and social media on our humanity?

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10 Facebook Marketing Tips For Small Businesses

Recent studies have found that some small business owners mistakenly think they don’t have enough time, money or other resources to invest in Facebook promotions. It doesn’t require a full-time social media coordinator nor much of a budget, if any.
The adage “keep it simple” goes a long way here, and with that in mind, here are ten ways for small businesses to maximize their presence on Facebook with minimum resources.

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Power to the People: 3 Tasty Crowdsourcing Case Studies

For food and drink brands, crowdsourcing new products and flavors makes perfect sense. Not only does it increase engagement, it gives the people that consume the products a say in their development. That interaction makes them more likely to shell out cash when the item hits shop shelves.
Thanks to social media, it’s become easier to to ask your customers to contribute to product development or collaborate on other creative endeavors. Not only is it doable, it’s been done, and with great success, by major brands.

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Making Data Relevant: The New Metrics for Social Marketing

Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly.

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The Complete Guide to the New Facebook Brand Pages Redesign

Similar to the design changes implemented to personal Facebook profiles several months back, on Friday February 11, Facebook announced a similar redesign for business Pages.
The new look of business pages is currently available for voluntary upgrade, but it will be rolled out to all business pages on March 10.
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Your Fans Are Fair Weather Friends

More than seven out of every ten Facebook users believe they’ve become more selective about liking brands on the site. And roughly half of the social network’s membership have removed themselves from a page’s fan base by clicking unlike, according to a study by ExactTarget and CoTweet called “The Social Breakup.”

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5 Key Tips for a Successful Social Media Content Strategy

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.
That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they’ll ignore you. Who wants that?

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