4 Reasons Google+ Brand Pages Will Be Better Than Facebook's

Converting Facebook’s 750 million active users to Google+ will be a long, difficult battle for the search giant. But converting brands to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook — such as post-click engagement tracking, paid search inefficiencies and limited customization.

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G 10:30 AM  No comment

Social Media Marketing Metrics

The push for social media marketing has been growing in recent years, and any modern marketing campaign must include it. But what good are social media efforts if you’re not analyzing their efficacy? Surprisingly, many people overlook an essential part of the equation: marketing metrics. These allow you to track progress and measure your ROI – both essential parts of gauging campaign success and crafting future strategies.

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5 Ways To Beef Up Customer Service On Facebook

Uh oh: Retailers ignore British customers on Facebook.
That’s what Conversocial claims based on researching the content and responsiveness of the U.K.’s top 10 retailers on Facebook — based on Econsultancy’s ranking of fan sizes.
While Conversocial says that the best performing retailer was responding to questions within an hour, the worst-performers seemed to have little interest in moderating their online communities.

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HOW TO: Get Started Marketing on YouTube

With millions of visitors a day, YouTube is a fantastic potential marketing tool — it should sit alongside Facebook, Twitter and other social media services in your online marketing toolbox. Almost every business type can benefit from marketing on the world’s biggest video sharing site, but getting started can be daunting, especially if you have no experience in that arena.

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How To Plan Different Facebook And Twitter Strategies

Facebook is not Twitter, and Twitter is not Facebook.
For veteran users of both platforms, this statement is well understood.
But for marketers and brands new to either network, or for those with an extensive level of experience in one but not the other, the differences are not immediately apparent.

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