You want to deliver marketing content that packs a punch and drives sales, but you don’t have a lot of money to spread around. You might want to consider geo-targeting, aka location-based marketing.
Five years ago “checking in” was unheard of. Today people battle to be Duke or Mayor on sites like Yelp and Foursquare. Marketers, business owners and consumers agree, less area is more.
Still, location-based marketing isn’t about jumping on a bandwagon. After all, geo-targeting can be daunting, even for the web-savvy. Should I reward check-ins on Yelp, Foursquare or both? Where should I target my marketing efforts? How long before I can expect results?
Check out these 13 tips for leveraging geo-targeting from successful, young entrepreneurs that have already tackled these questions, and more.
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Drinking alcohol is one of the most social activities people partake in. Therefore, it’s ideal for alcohol brands to have a significant presence on Facebook and other social networks. This way, these brands can partake, monitor, and start conversations about the various drinks they offer.
With the multitude of regulations surrounding the sales and promotion of alcohol in the United States, alongside the constant changes to the Facebook platform, there’s a lot to take into account when it comes to best practices for marketing alcohol on Facebook. Here’s 10 tips on how to it right.
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In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.
This illustrated timeline takes a walk down advertising’s memory lane.
See Infographic/
What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth.
How did they do that? Here’s the thing; most people assume that these companies grew by pure word of mouth. Well, that’s only half of the story. The other half is that they deliberately built viral features into their products that helped spread the word.
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For big brands, Google+ is probably a good investment — but is Google+ an efficient use of time for small businesses?
Google unveiled Google+ brand pages in November, enabling businesses and brands to join its social network. Since then, big brands — including Pepsi, Macy’s and Toyota — have jumped on the Google+ bandwagon, creating yet another hub page for their content-hungry fans.
We reached out to our community to better understand how (and if) small businesses are using Google+. We received more than 50 responses detailing the merits and downfalls of using Google’s social network as a small business.
Below are some of the top thoughts on the pros and cons of using Google+ as a small business. Read on and add your thoughts in the comments below.
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Are the effects of multitasking, as well as constant distractions via whatever device of your choosing, causing your brain to rewire, and potentially impacting the length of our attention spa… Oh, look! A Facebook update!
I think you get the idea.
How hard is it to avoid distraction in this day and age of always-connected devices and the social media platforms that offer a constant stream of content that can even be described as valuable on an occasion? Does this type of “multi-tasking” interfere with your ability to concentrate on an individual subject for extended periods of time? With that in mind, what were we talking about again?
Infographic Here
Online presentation website SlideShare is an important business network that ranks in the top 300 websites, with 30 million monthly viewers, and 80 million pageviews. Users upload presentations, Word and PDF files, tag them, and share them on other social media sites, or embed them in their blogs and company websites.
But SlideShare isn’t just a one-way process: The social functions in the site are giving companies the potential to connect with customers and clients in new ways, generating new business and enhancing their online image.
Here’s how businesses achieve social success using SlideShare.
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We’re all learning about how best to use timeline right now, so it’s probably a good thing that brand pages haven’t migrated to this new layout yet.
While we do know that Facebook is working on upgrading brand pages, no dates have been given for anything new and it’s unknown what the changes will be. Most likely individual users’ experiences with timeline will dictate whether the social network will extend the format to pages.
Meanwhile, timeline profiles have other implications for brands on Facebook.
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In the world of tech punditry, the month of December is practically synonymous with predictions about the year ahead. I try to opt out of the fun.
Besides, predictions are a no-win situation. If your prognostications are sure things, they’re hardly worth mentioning. If they’re wacky and surprising, they’re unlikely to come true. You end up either boring people or looking stupid. Or both.
Still, I’m not above musing about what’s next for technology–what’s bound to happen, what I hope will happen and what I fear could happen. Herewith, some thoughts along those lines in nine categories.
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Is marketing ruining social media? I’m interested to see the responses we get on this one, considering that many of you are marketers to one extent or another. There’s no questions that social media presents a plethora of marketing opportunities, many proven to be highly effective, but what about users? Is the experience suffering? I’m not going to come right out and say that it is, but I think it’s an interesting discussion.
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The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement.
Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. However, simply throwing a tab up will not suffice. There are certain considerations and important steps to take in order to significantly increase engagement through a Facebook tab.
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As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don’t let the same thing happen to your new product. This is where a solid content marketing plan comes to the rescue.
Susan Gunelius, author of Content Marketing for Dummies, defines content marketing as “the practice of developing awareness, recall, purchases and loyalty through the use of content published online or offline.” It is a cost-effective and easy strategy, although it can be extremely time-consuming. But trust me, it’s worth the effort!
Here are 10 steps you can take to improve your content marketing and drive awareness around your products.
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YouTube is launching what the company calls the biggest redesign in its history today, including sweeping changes to its homepage and channel pages. The goal is better personalized video discovery and viewing, with a notable emphasis on social features. Think of the changes as the latest example of Google’s campaign to create a unified social layer for all of its products.
The new homepage looks a lot like Facebook, or Google+ for that matter. An activity feed view dominates the middle of the page, while a left-hand navigation bar provides a set of filters for what you see in the feed.
The default Subscriptions feed appears to include algorithmically determined video uploads and activities determined by information like what videos you’ve watched and which channels you’ve subscribed to, although YouTube group product manager Noam Lovinsky wouldn’t tell me exactly how it worked. The previous version of the homepage feed, which launched early this year, doesn’t appear to be algorithmically tuned to the same degree.
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