Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out about fan pages is via Facebook advertising so it is extremely important to your overall social media success that you know how to run Facebook ads effectively.
Simple things like the image you choose or the title you use can make the difference between success and failure when it comes to advertising. We’ve compiled a list of practical, easy-to-implement and highly effective tips to help you maximize the performance of your Facebook ads.
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Versace had quickly disabled the user commenting on the designer’s Facebook wall after protestors marked it up on July 6 with gripes about a dangerous technique used for creating distressed denim, called sandblasting.
We think the designer could have handled this nightmare of a situation in a better way. Regardless, here’s what the incident can teach all of us.
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The recent introduction of Google+ has been fodder for much Google-versus-Facebook discussion. At the center of the discussion has been the Circles component of Google+, which allows users to arrange their contacts in meaningful clusters (for example, “family” and “work”) and share different content with different clusters. Circles play a role that’s almost entirely analogous to Facebook’s lists, which have been around (if somewhat buried in the Facebook UI) for a long time. Facebook of course also has the notion of groups, separate from (and more recent than) lists. Here are some basic observations on lists, groups and circles that seem to have been glossed over in the various recent articles.
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Curating–and sharing–a blog or website is essential to rapidly growing (and maintaining) your business. Here’s how to optimize your social sharing with as little difficulty as possible:
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If Facebook, Twitter and Tumblr were to have a secret love child, what would it look like? These days, it looks a lot like Google’s new social network Google+. In the nearly three weeks since the social network launched in beta, it has become the mainstay of tech conversations and has acquired more than 10 million users. As a result of its high adoption and engagement rate, the network has already birthed several interesting trends:
5 Emerging Trends on Google+
Social media policy remains in its infancy. Organisations are still struggling with the question of whether they should be encouraging employees to engage or whether they should be battening down the hatches. It goes without saying that there is room for different organisations to take different lines.
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In many ways, social media represents a dangerous space. Customers have an easy means by which to share negative stories with millions of people and companies now have to communicate back, often publicly too. Customers themselves are appearing in brand spaces, and companies have to let them. In this process, through openness and an increase in the sheer quantity of communication, mistakes are bound to happen – some more preventable than others.
The following shows 8 different kind of mistakes companies have made in the past, including examples, from which we can distil lessons and learn how to potentially avoid them.
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When an executive grapples with social media marketing, he or she might feel a lot like I do when taking my car to the mechanic. There’s a lot I don’t know; there’s a lot I don’t want to know. I’m not sure of the accuracy of what I’m being told, and I question the motives of the person who’s telling me. I’d just as soon ignore the slight rattle in my engine, but I know if I do, there will be hell to pay later. Reluctantly, skeptically – I take action.
With this in mind, here are four recommendations that can help overcome the trepidation and put you in the social media driver’s seat.
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Viral marketing has become almost a cliché because so many companies talk about it it, yet many campaigns fail. But Momentus Media has a more systematic approach to it and a successful track record on Facebook.
The company’s co-founder, Chris Turitizin, reveals his nine secrets to successful viral marketing on Facebook
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Chances are you or your company already has some form of social media presence - it’s a market simply too large to ignore. But how did you get there? Was your social media program developed organically, or was a strategic plan formulated beforehand? Whether you’re contemplating taking the social media plunge, or just need to take a step back and review your current efforts, let’s have a look at 4 social media fundamentals to consider and/or review.
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If you’ve ever hosted a cocktail party, you know there are clearly certain guests that make the party one worth attending. Your Facebook page is no different. It’s also known for a cast of lively and conversational characters that can bring just as much to the table as your promotions, custom apps, and daily status updates.
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Facebook today released the results of a study it conducted on what types of posts by the Facebook Pages of journalists performed the best. Among the highlights: Incorporating personal analysis in posts increased referral clicks by 20%, and including a thumbnail image when posting a link boosted Likes by 65% and comments by 50%.
While these findings are for Pages of journalists, the best practices they illuminate can be useful for the admins of any type of Page
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Facebook Study
What should you do when someone posts nasty things on your brand’s page?
Some advise that you never, ever delete negative posts because that might motivate the poster to write their complaints elsewhere — the complainer could also come right back and post on your own wall that you deleted the previous posting.
Dealing with a defamatory post is not that black and white — it is important to note there are no absolutes in social media because you are dealing with human behavior, which is unpredictable.
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New media has completely transformed the way consumers gather news and information. While it has created many new opportunities, it has also brought about numerous challenges to traditional media and even contributed to, what some consider, dying business models.
The big question in all this is, how will media continue to evolve? This is exactly what the FCC and the FTC sought out to do some 2 years ago. When the effort began, it seemed to lean heavily in the direction of saving journalism, namely, struggling media enterprises. In 2010, the FTC released its “Potential Policy Recommendations to Support the Reinvention of Journalism,” which was received with much criticism.
Since then, the FTC has not been involved with the effort. The FCC, however, recently released its own “Future of Media” report called “The Information Needs of Communities: The Changing Media Landscape in a Broadband Age.” This report was met with both criticism and praise.
Download the FCC report here
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Is the web shrinking? It is according to Ben Elowitz, founder and CEO of WetPaint. He recently wrote a very interesting guest post for AllThingsD about this topic.
“People are spending more time on Facebook and less time on the rest of the web,” he tells WebProNews. “If you look at the total amount of time people spent on Facebook from March 2010 to March 2011, it grew 69%. And if you look at the total amount of time people spent on the rest of the web, it fell 9%.
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This isn’t every single thing there is to know about Google+. That could probably be a book rather than an article, and the Google+ Project has only just begun. If Google has its way, it will live on for years. Or it could go the Google Wave route. It’s just too early to tell.
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