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October 19, 2011
The 5 Types of Facebook Fans Every Business Needs
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October 18, 2011
4 Rules For Perfect Facebook Community Management
The most frustrating part of that situation is that the TV can’t talk back. Not yet, anyway.
But Facebook pages can. Unforunately, brands fail to respond to 95 percent of posts made on their Facebook walls.
This means that most brands are turning Facebook, one of the most dynamic back-and-forth platforms in the history of creation, into a TV or newspaper — providing content without engaging in a truly two-way conversation.
For perfect community management on Facebook, follow these four important rules:
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The State Of Social Media 2011: Social Is The New Normal
Social media is clearly becoming the new normal. For the last several years, simply adding the word "social" in front of anything and everything from media and gaming to commerce and CRM to business and consumerism, it's clear that we are finally approaching the end of the hype curve to start making sense of what it all means and just how far it applies to the future of business and media.
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October 17, 2011
The Top Five Mobile Marketing Mistakes
For the past few years I’ve seen companies big and small repeat the same mobile marketing mistakes. If you’re planning a mobile marketing campaign, you can save some time and money by learning from where they've gone wrong. Here are the top five mobile marketing mistakes and how you can avoid repeating them as you roll out your next campaign.
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October 13, 2011
Should You Be on Tumblr? Seven Business Case Examples
It easily supports text, images and videos from your mobile phone, browser or desktop.
Read how seven businesses created interesting blogs using Tumblr.
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October 10, 2011
9 Tips for Optimizing Your Website for Mobile Users
When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.
Given that, it’s important to keep some best practices in mind as you develop your mobile presence.
What follows are 9 best practices you can use to ensure your mobile site is as good as it can be.
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How to use Facebook, Twitter, Google+, and Foursquare via SMS
Using social networks via Short Message Service (SMS) will not only cut down on your mobile phone bill, it will also increase your phone’s battery life, and allow you to stay up to date with social networks without needing a smartphone. Being able to send a simple SMS makes updating fast and available on every mobile phone available today (so long as your plan supports it). During busy situations like natural disasters and large events, SMS is also much more reliable than data plans which makes it ideal if you just need to get the word out about where you are.
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How to 'Mobilize' Your Social Media Marketing
Some consumers have embraced mobile-social interactions without much interference from marketers, mostly because the major social networks seem to have been relatively slow in developing opportunities to market to mobile-social users. That doesn’t mean you have to be as slow moving.
Here are three ways you can drive more social-mobile interactions with your business while you wait for more abundant social-mobile marketing opportunities to emerge.
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How the 10 Most Popular Facebook Brands Rank by Engagement [Chart]
Not surprisingly, those brands with the greatest number of Likes don’t necessarily rank as highly against the new metric, according to data from Famecount.
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October 9, 2011
10 PayPal tips and tricks
Most people encounter PayPal as the simplest way to settle an eBay bill, but it's evolved over the years into a complex online payment system that's particularly suited to smaller organisations.
You can harness the power of PayPal to transform the most basic website into a simple online shop, or even use it to accept card payments when you're out and about using a mobile phone app. Find out how you can make PayPal work for you with minimal set-up with these handy PayPal tips.
You can harness the power of PayPal to transform the most basic website into a simple online shop, or even use it to accept card payments when you're out and about using a mobile phone app. Find out how you can make PayPal work for you with minimal set-up with these handy PayPal tips.
Social Media Around The World - 2011
Here is a great SlideShare presentation showcasing a whole bunch of statistics, observations and facts on the uptake, experience and use of social media (and a little mobile) from around the world in 2011. It’s 167 slides and well worth the read if you’ve got 20-30 mins (or 10 for a speed flick!), so perhaps it’s time to grab a coffee then come back for a click through the presentation.
A few of the pull outs are… 2 out of 3 employees are socially proud of their employer, 12% of all smart phone users use location based services (with only 20% of them checking-in each day), Only 4% of smartphone users are familiar with Augmented Reality, 73% of all Europeans are a member of at least one social network, MySpace still has 70% social awareness, over 50% of people have deleted a friend on a social network, 42% of people have had a real conversation with a brand online, 61% of people are happy to provide user feedback with trailing/using a product.
A few of the pull outs are… 2 out of 3 employees are socially proud of their employer, 12% of all smart phone users use location based services (with only 20% of them checking-in each day), Only 4% of smartphone users are familiar with Augmented Reality, 73% of all Europeans are a member of at least one social network, MySpace still has 70% social awareness, over 50% of people have deleted a friend on a social network, 42% of people have had a real conversation with a brand online, 61% of people are happy to provide user feedback with trailing/using a product.
Social media around the world 2011
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October 8, 2011
The Rise of the Distributed Agency Model
The distributed agency model, or “virtual agency,” as it’s sometimes called, is simply an agency that hires and collaborates with workers remotely. The team might be made up of full or part-time employees, freelancers, contractors, partners, etc. These employees might be spread across a particular city or over the entire world. In short, a distributed team is location-agnostic.
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October 7, 2011
8 Trends Shaping the Future of Email Marketing
The future of email is so bright marketers better put on their shades. A new study from LyrisOpens in a new window, The Future of EmailOpens in a new window, identified eight new trends in email marketing, proving that email marketers can't afford to ignore the fact that the channel remains one of the most popular marketing tools. Here are some best practices centered around those eight trends:
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Social TV: How Content Producers Can Engage Their Audiences in New Ways
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How To Supercharge Movie Marketing On Facebook
Set up the fan page early –- at least one month ahead of the release, but up to a year. The earlier the release the more time there is to develop a community and understand the style of communication that resonates best with it.
For locally produced film titles, the producer can set up the page and distributor can take it over once the marketing cycle starts. This should be stated in the marketing agreement if the film’s production and launch is shared between several companies.
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October 6, 2011
Why Facebook Works for All, Twitter for Some
Twitter has 100 million users, 50% of which Tweet regularly. Facebook has 500 million active daily users. Why the stark discrepancy?
The guiding idea is that though Twitter is simpler and more basic, it is also more confusing. Nick reflects on why Facebook has surpassed Facebook so dramatically in the numbers:
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Does Facebook Fan-Gating Hurt Facebook Engagement?
The non-fans are encouraged to Like in order to “unlock” the content behind the tab. Because information about whether a user has Liked your page is easily accessible through Facebook’s Graph API, it is relatively easy to implement a gate, or “reveal tab” as it is sometimes called. There are many companies that provide tools to do this and a list of some of them can be found here.
The reason to fan-gate is fairly obvious: to increase the number of Likes by making it a requirement to access something that is presumably desirable to your fans. This could mean access to download a white paper, receive a coupon or participate in a contest.
However, this begs the question of the value of a required Like. Should this individual be considered a true fan? Is he or she likely to remain engaged with your brand after accessing whatever content you have gated?
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October 5, 2011
50 Social Sites That Every Business Needs a Presence on
If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees.
How Magazines Are Adapting to the Mobile Revolution
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October 4, 2011
The 20 Brands With The Most Loyal Customers
Although companies spend billions each year to try to make their brands resonate with consumers, few ever end up with truly fanatic customers. But the perks are huge for those who do.
Loyal customers consistently come back to buy more, they’re more willing to stay despite increases in price and they become strong advocates for the brand in their own social circles and online.
Brand Keys, a research firm devoted to consumer behavior metrics, recently updated its 2011 Customer Loyalty Engagement Index, which looks at 528 big brands in 79 categories — from smartphones to allergy medicines. Through a combination of psychological assessments and statistical analyses of customers, Brand Keys determined how much brands exceed what consumers expect, and how loyal they will be down the road. Here are the 20 brands with the most loyal customers.
Brand Keys | Customer Loyalty Leaders 2011
Loyal customers consistently come back to buy more, they’re more willing to stay despite increases in price and they become strong advocates for the brand in their own social circles and online.
Brand Keys, a research firm devoted to consumer behavior metrics, recently updated its 2011 Customer Loyalty Engagement Index, which looks at 528 big brands in 79 categories — from smartphones to allergy medicines. Through a combination of psychological assessments and statistical analyses of customers, Brand Keys determined how much brands exceed what consumers expect, and how loyal they will be down the road. Here are the 20 brands with the most loyal customers.
Brand Keys | Customer Loyalty Leaders 2011
5 Brands That Are Surprisingly Successful on Facebook
It didn’t take a genius to see that, for example, Starbucks would have a big following. The brand has a tech-savvy clientele who are frequently filing a status update from one of the chain’s many locations. (Full disclosure: This story is being written at a Starbucks.) Likewise, you’d have to try hard to screw up Coca-Cola’s inevitable path to Facebook success, and at times it appeared that Coke was trying to do just that.
What is surprising as you go down the list of the top Facebook brands, though, is how random it appears. The list doesn’t remotely match up to what are judged to be the top global brands.
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October 3, 2011
Augmented Reality: 5 Ways it Can Change Your World
Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.
At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.
If you’re unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.
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7 Lessons From Successful Companies on LinkedIn
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October 2, 2011
How Today's Hottest Startups Got Their Names
Consequently, it doesn’t shock us that some of our favorite startups were sired by picking names out of hats, by throwing out odd proper nouns that might be cheap domain names and by haphazardly removing vowels.
Ever wonder what a “Twitter” is, or who the “Hipmunk” is? We’ve asked nine startups to share the story behind their names.
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October 1, 2011
For Brand Advertising, Data Still Trumps Creative
The latest figures for online ad spending looked pretty good for the first half of the year, but as the Interactive Advertising Bureau’s report shows, even though display is rising, the “premium” impression-based ads still have a long way to go to catch up to performance-based ads, which tend to be of the cheaper, “click here” variety. A study from ad tech firm Collective suggests that agencies and marketers are still getting used to the internet as a branding medium. Plus, even as display begins to offer more dazzling creative opportunities, it’s the data that matters more to ad buyers.
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