As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable, allowing Facebook users to interact and engage with companies in unprecedented ways.
A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of their Facebook presence.
With 157 million Facebook users in the U.S. and 901 million on the site in total, about 83% of members are located outside the 50 states. This means there’s room for brands to grow their global reach.
Coca-Coca is the top global beverages brand on Facebook, according to SocialBakers. Meanwhile, Starbucks dominates the food retail sector and aConverse tops the retail apparel category.
The infographic also reveals the top ten countries in which global brands are engaging their audience, with the U.S. leading the pack with Starbucks, McDonald’s, Xbox, Walmart and Disneyland. Brazil comes in second — with L’Oreal Paris and Trident (Kraft) — followed by India with Vodafone and Pepsi.
SocialBakers also notes that among the fastest moving global brands are Halls, Axe, Nokia and Sony.
These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]
“Money alone isn’t enough to bring happiness . . . happiness [is] when you’re actually truly ok with losing everything you have.” – Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose
Disclaimer: This article’s sole purpose is to address the core principles of advertising in a new and edgy way. This is not for the faint of heart or those highly sensitive to socially charged public issues. So suck it up and buckle up. You’re about to be taken to school (of hard knocks). Class is now in session.
Everyday we surge past the homeless never stopping to consider the power they possess to advertise effectively with no budget(literally). Startups could learn a thing or two from these highly misunderstood band of street-smart entrepreneurs.
Seriously, they ARE testament to the fact that you and I have hard-wiring to market to others in attempts to meet our survival needs(both in business and in life). Carefully observe how these 5 use cases display the 5 levels of advertising power.
Note: You’re probably working at a business right now that’s been founded on one or more of these five principles. Observe carefully.
Compartmentalizing has its perks, and there’s an aspect of siphoning off information and contacts that feels clever and efficient, which can feel hugely rewarding. Creating a Facebook group offers such a way to selectively share information, picking and choosing which friends, family, or acquaintances to share which information with.
So, you can spark a conversation with your softball team about how to get to this week’s game field without saturating coworkers and book-club friends with information not pertaining to them.
Here are five tips for keeping a Facebook group operating smoothly:
Fuzzy math may be making a comeback. It’s not the total tally of likes that a brand brandishes that matters most, according to a new study by Facebook statistics portal and analytics provider Socialbakers: Engagement is where it’s at.
The difference is that rather than just peeking at a Facebook page or clicking the like button in order to enter a contest, Facebook users on these pages actually make comments, respond to posts, and return to the page.
The report gauged average daily engagement rate, as well as daily page rate for FMCG (fast moving consumer goods) and ecommerce brands.
