4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story

So how about that new Facebook Timeline?
Love it? Hate it? Either way it’s here to stay (until it isn’t).
As always, Facebook loves to change things up and people love to kvetch about it. You can always use new Facebook Features to improve your marketing, so how can you use the Facebook Timeline to your advantage? Read on.
First, a few facts about the Facebook Timeline. The Timeline only affects personal profiles at the moment. Facebook has not announced when (or even if) they will roll the new Timeline look out to Facebook Pages.

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G 10:01 PM  No comment

6 Ways the Media Is Using Digital Tools to Cover the Election

Politicians have been deploying digital tools in new and innovative ways this election season, and the media outlets and journalists covering them have been doing the same. Throughout the 2012 battle for the White House, media outlets have been designing web apps dedicated to political coverage, while individual journalists have been tweeting and uploading photos nonstop.
These digital media innovations are giving readers unprecedented access to the election. Many of these online features are interactive, contributing to a two-way conversation between journalists and readers and changing the political journalism ballgame.
Follow along as Mashable highlights some of the ways the media and individual journalists are covering this election digitally.

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G 8:17 PM  1 comment

Help People Find You On Facebook Using Keywords

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need.
Social media search is slowly evolving into a search service.
So how can your company get to the top of a social media search page? By using the right keywords.
Smart keywords choices and placement will give you a better chance of moving up on a social media search page. In this article, we are going to show you the ways you can use keywords on your social media pages.

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G 8:57 PM  No comment

Pinterest for Brands: 5 Hot Tips

We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers — 70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging more than 421 million pageviews — so there’s plenty of opportunity for brands to flesh out pinboards and catch pinners’ eyes.
First, let’s go through a quick explanation of how it works. Pinterest is a visual social discovery network. You create online pinboards (like a bulletin board) for various categories (i.e. “dream home” or “things to buy” or “recipes”), and you “pin” items to it.

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G 9:06 AM  No comment

How To Get More Likes And Comments On Facebook

Here are some facts that might surprise you:

• Most fans never return to a page after they like it.
• Most posts by pages are seen by less than 10 percent of their fans.
• Many fans will never see your welcome tab.
• When fans create new posts on your Facebook page, other fans don’t see them.
  Those facts run counter to most people’s assumptions. They go to their fan page a lot, so they think their fans do, too.

They assume that all their fans are seeing all their posts, which we’ve already discussed. They also assume their fans are seeing posts made by other fans to the page’s Wall.

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G 9:40 PM  No comment

Tablet usage growth to increase optimized luxury brand videos in 2012

The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands’ video content.
Marketers already creating video for campaigns and to give behind-the-scenes glimpses would be smart to optimize this content for mobile phones. Many affluent consumers use iPads for research and entertainment consumption, making it a prime way to reach users while they are relaxed and open to branded messages.
“As an advertiser, it is important to be where the customer is doing their research and consuming content,” said Deb Hall, managing director at web2mobile, Toronto.
“Affluent consumers are researching products to buy and finding content on their tablets, iPads and smartphones, so we believe mobile video ads are a great way to reach the affluent shopper,” she said.

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G 10:37 PM  No comment

5 Best Practices for Digital Marketers in 2012

The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down. It’s time to ring in the new year with resolutions that’ll make 2012 one to remember — online and off. All signs point to an exciting year, with the arrival of new (and inevitably covetable) Apple devices. The expanding digital industry is destined to affect what we discuss, buy and watch, who we friend, what we Like, and how we share — all year long.
Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. Digital will certainly take on added prominence in the new year.
Even so, let’s resolve to keep our heads on straight and stick close to the best practices that have been winners in the past – they’ll be the ones to see us through a stellar 2012. With input from my colleagues and other experts in the digital ad industry, I’ve come up with five “resolutions” for marketers in the new year.

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G 11:07 AM  No comment

10 Easy Customer Engagement Ideas for Small Business

Business and technology writer Efraim Turban defines customer service as “a series of activities designed to enhance the level of customer satisfaction — that is, the feeling that a product or service has met the customer expectation.”
While customer experience means different things to different people, it is generally about the sum of all the interaction a customer has with a brand or company. That’s a significant difference from customer service, which generally focuses on a single transaction.
All of which begs the question, how do you create a customer experience that sets you apart from the competition and keeps customers coming back? Luckily for you, I recently asked a group of successful young entrepreneurs those very questions.

More Here

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YouTube in 2011: How Its Busy Year Affects You

Much has changed for YouTube since it launched in 2005. But in 2011, we saw Google’s video-sharing service undergo more tweaks, spit out more new features and reach more major milestones than in previous years.
Let’s rewind and reminisce as I highlight key moments in YouTube‘s eventful year that involved a major facelift, eye-popping traffic trends, a barrage of new features, acquisitions and partnerships as well as significant success for advertisers and musicians. Which of these moments has affected your personal experience the most?

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G 8:48 PM  No comment

What trended in 2011 (and what to expect from 2012)

Tech exploded this year. There’s little to argue that gadgets and gizmos, social media and apps all had huge years as everyday life moved a step closer to becoming completely tech-driven for many in western society. What can we expect to see growing as the next big thing in 2012?
That’s the question that our friends at GPlus took on in the infographic below. From group buying to crowdfunding, the trends of 2011 showed winners and losers in the tech industry for what they really were. 2012 should show no less of a boom. If anything, the explosions will be even louder.

Infographic Here

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