February 27, 2012
A Brief History Of Foursquare Time (And A Look At Its Future)
February 26, 2012
Pinterest: The Last Article You'll Ever Need or Want to Read
We've already speculated that Pinterest is mostly for the lay-deez. And a cursory glance pretty much confirms this. But it doesn't have to be, does it? Here's everything you need to know about the Internet's most adorable, suddenly-popular social network.
February 25, 2012
Facebook Studio: It’s time to socialize the creative brief
February 24, 2012
10 Ways to Deal With Upset Customers Using Social Media
You know, those customers who are expressing their complaints on social media.
It just happens.
Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.
Remember: Negative word of mouth is an opportunity.
A great response strategy can convert angry and upset customers into loyal, raving fans. The rule of thumb is that while unhappy customers talk to 5 people, formerly unhappy customers you win back talk to 10.
So get out there and embrace the negativity. Start responding. Here are 10 steps you can take to stop the negative, earn new fans and generate a ton of respect.
10 Ways to Deal With Upset Customers Using Social Media
February 22, 2012
How to Create World Wide Rave with Social Media Marketing?
Well, the dictionary defines rave as an all-night party or a never ending enthusiasm. What we mean by creating a rave worldwide? We refer to a business or just news that gains immense popularity overnight. Have you noticed the ‘people talking about’ section on the left panel of a Facebook page? Yes, this is what social media rave is, and it is very important. You can have a million fans liking your Facebook page, but how many are talking about it today? This number can reach to thousand or even millions through social media marketing efforts.
February 19, 2012
The Quick and Dirty Guide to Tumblr for Small Business
As with any other platform, there are pros and cons to consider. But with the popularity of Tumblr and the ease of setting up, customizing and maintaining your blog, we suggest you at least check it out — there’s a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.
Source: The Quick and Dirty Guide to Tumblr for Small Business
February 16, 2012
Facebook Timeline for Brands Coming Later This Month [REPORT]
Citing “executives briefed on Facebook’s plans,” Ad Age is reporting that Facebook will use its Feb. 29 conference for marketers in New York to announce the initiative. Facebook will start in beta with a “handful of brands,” says Ad Age.
Facebook announced Timeline, its photo-heavy new format for profile pages, in September. Since that time, the company has been vague about if and when Timeline would be rolled out for brands. In December, when the social network rolled out Timeline for all users, a rep told Mashable that brands were not part of that announcement.
Facebook to Release Timeline for Brands This Month
At its F8 conference in September, Facebook introduced a dramatic transformation of profile pages for its more than 800 million users with the Timeline format, which generates picture-heavy, scrapbook-like collages spanning users' entire history on the social network. It has been rolled out slowly, and users still have the choice to opt in.
February 13, 2012
Can Pinterest Help Your Job Search?
You’ve optimized your Facebook and LinkedIn pages and you’ve got the Twesume. Now it’s time to amp up your job search even more by putting your resume on Pinterest.
Source: Can Pinterest Help Your Job Search?
February 12, 2012
How Social Media Can Help You Snag Top Talent For Your Company
According to a study [PDF] by the workplace psychologist group OPP, 39% of leaders said they still rely on gut instinct when making hiring decisions, and a quarter admitted that whether they liked someone personally was a major influence. These findings demonstrate that traditional hiring metrics, including quality of the cover letter and interview, compete in importance with the personal preferences of the hiring manager. Second, employers base hiring preferences on the applicant’s personality, sometimes even more than on the hard skills an applicant brings to the table.
Social media tools and applications can offer a glimpse into these more personal aspects of an applicant beyond traditional hiring materials. But are businesses actually using social media tools to hire?
Source : How Social Media Can Help You Snag Top Talent For Your Company
February 11, 2012
7 Marketing Lessons From RIM's Failures
It was the BlackBerry, the glorious, beloved, and life-changing BlackBerry. It made us feel good, and it never let us down.
Long before the iPhone the took the world by storm, and before Google even dreamed about getting into the phone business, Research in Motion was on top of the consumer electronics mountain.
Today, sadly, it is buried under it, and industry insiders everywhere wonder whether RIM will survive.
What happened? Harmful strategy. Unforced errors. And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly.
Here are seven marketing lessons from RIM’s dark and difficult journey.
Source: 7 Marketing Lessons From RIM's Failures
5 Ways to Market Your Brand on LinkedIn
Whether you’re looking to raise marketing awareness or drive sales, look for guidance from the LinkedIn team. Where else can you specify your target audience based on job title, industry, functional area and much more?
Try these five LinkedIn tools for better marketing.
Source: 5 Ways to Market Your Brand on LinkedIn
The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]
At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding. Take a look at how technology has changed the way marketers do their jobs, and how consumers have responded (not always so favorably.
Infographic Here
February 8, 2012
Top 20 Trends in 2012
Social Fitness, Digital Graffiti and Pop Culture Vacations—Today we hunt Trends in 2012!
19. Pop Culture Vacations - Consumers can now vacation like James Bond or Hello Kitty in outlandishly themed hotels. Accommodations are taking inspiration from the movies and media in order to offer their guests unique experiences. Nothing says memorable like staying overnight in a recreation of Batman’s lair!
18. Renovated Tradition - From tattoo tea parlors to pop-up coffee shops, retail experiences are getting a makeover that has them evolving into one-stop-shops that offer a variety of services.
17. Virtual Fashion - Twittering shoes, Twitter handle necklaces and Facebook frocks all illuminate the increased tie people have to their online realities. The lines between online social media and physical existence are being blurred by youth culture.
16. Interactive Out of Home - From bus stops that are interactive to ones that dispense sunscreen or have coffee tables, it’s evident that some brands are taking advantage of idle consumer minds. Bus stop branding is just one way to capitalize off of consumer boredom. Imagine waiting for your bus while relaxing in a comfy IKEA sofa—now that’s an unforgettable experience.
15. Adapted Ethnicity - Headdress fashion, skin color controversy and ethnic editorials. Globalization has been accelerated with the rise of the Internet and as such, pop culture and customs are spreading far beyond the borders of their birthplaces.
14. Social Fitness - With the rise of social media and virtual interactions online, social fitness has become relevant in terms of its team motivation strategy. The ability to track and share exercise or diet activities makes individuals accountable to their network and provides that extra incentive to consumers. Businesses catering to youth culture such as Apple, Microsoft and Nike have been wise to take advantage of the public’s current obsession with virtual social currency.
13. Ecoducation - Educational facilities are no longer focused on nurturing the mind, but also the environment as well. Classrooms have now become eco-conscious places of learning housed in energy-efficient structures; this highlights a shift towards eco-minded businesses, green organizations and educational institutions alike.
12. Instant Entrepreneurship - Innovations such as virtual entrepreneurial games, MBA grad marketplaces and creative seed funding have made it easier than ever for business-minded individuals to connect with other like-minded individuals and create their empire in a few simple steps.
11. Superhero Reality - Heroic jewelry, clothing and even dating sites for adults have been springing up in the light of the murky economic climate. Today’s consumer is looking for inspiration and hero-inspired products with a lighthearted, playful nature are drawing all ages in.
9. Digital Decor - LED lighting, heat-sensitivity and other technology-rich decor options are making living spaces capable of interacting with their inhabitants for more immersive and convenient experiences. While wallpaper was once regarded as an old-fashioned way of decorating, it’s now being renewed with refreshing hi-tech elements.
8. Digi-Tail - Holographic greeters and augmented reality greeters are just a few examples of how consumers are pursuing increased interactivity in their daily experiences. Retailers looking to supercharge sales are setting themselves apart by using the latest cutting edge tech products to improve in-store experiences.
7. Plastic Rebellion - Shocking images of photoshopped deformities, brutal post-surgery recoveries and freakishly manipulated faces all look to rebel against the notion of achieving conventional beauty through the knife and push the emerging “anti-plastic” movement.
6. Social Business - Many businesses are now discovering that they don’t have to sacrifice a sustainable business model in order to help solve some serious social issues. Social business is becoming wildly popular as several one-for-one businesses, fair trade organizations and socially conscious entrepreneurs are making great profits and re-investing them to further their social causes ranging from women’s rights to AIDs. This concept coincides with Trend Hunter’s co-launch of SocialBusiness.org—a venture dedicated to raising awareness of innovative social businesses around the world.
5. Invisible Design - Illusory staircases, disguised eco abodes and transparent televisions. Consumers are obsessed with minimal design as seen with the rising popularity of see-through furnishings and hidden decor elements.
4. Techadence - From flashy flash drives to ritzy keyboards and mouses, consumers are on a quest for a taste of lavish customization in all aspects of their lives. Computers have now been welcomed into the fashion family and are being altered to be fashionable and functional.
3. Unlabeling - Minimalism is an extreme trend penetrating the world of logo and packaging design. Consumers are craving clean details and more subtle marketing tactics.
2. Digital Graffiti - Once considered a part of the counterculture movement, light graffiti is now the used in everything from art and fashion to marketing and viral videos. Traditional mediums have been replaced with hi-tech simulated street art from projectors.
1. Lesscapism - The emergence of capsule hotels, garbage hotels, cargo B&Bs as well as temporary hut housing alludes to the old saying “less is more.” As consumers are working with less disposable income since the credit crunch, they are seeking getaways that provide an extraordinary experience while remaining inexpensive. The foundation of this trend illustrates a fact many businesses lose sight of in times of economic uncertainty: crisis creates opportunity and those businesses that exploit chaos will ultimately come out on top.
Source: Top 20 Trends in 2012
February 6, 2012
How to Recruit with Facebook [INFOGRAPHIC]
According to this infographic by HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. That’s a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates.
Take a look at the infographic below to learn more about recruiting on Facebook.
Source: How to Recruit with Facebook [INFOGRAPHIC]
February 5, 2012
What I learned from teaming up with Google
Below you’ll find four key take-aways from teaming up with Google. I believe they can be applied by any startup, in any industry.
Source: What I learned from teaming up with Google
February 4, 2012
4 Ways to Tweet as a Visual Brand
Ecommerce or design companies may prefer Facebook, due to its inherently visual and expansive nature. However, businesses these days can’t afford to bypass Twitter entirely — especially because many people keep their Twitter feeds open all day long.
Read on to discover four pillars of “visual tweeting,” or how to make sure that your Twitter followers get the picture.
Read On
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