March 31, 2012
The Evolution of Facebook for Brands
March 30, 2012
10 Ways to Humanize Your Brand On Social Media
Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 10 ways to get started.
March 27, 2012
Mascots Are Brands' Best Social-Media Accessories
Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital media to spin out rich storylines not possible in the past, when critters and cartoon characters were pretty much confined to TV.
While it might be too early to declare a full-fledged mascot revival, brand characters are undoubtedly regaining attention.
March 25, 2012
March 23, 2012
How to Develop a Twitter Hashtag Following
Here are five steps to help you use Twitter hashtags to achieve your marketing goals.
Source: How to Develop a Twitter Hashtag Following | Heidi Cohen
What Lady Gaga Can Teach You About Twitter
What can you learn from Lady Gaga’s phenomenal follower growth?
Source: What Lady Gaga Can Teach You About Twitter [Charts] | Heidi Cohen
How Google's Semantic Search Will Change SEO
Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.
March 21, 2012
All Those Ad Tech Acronyms Really Are Making You Dumber
If you're in the online advertising business (and if you're reading this, then chances are pretty strong that you are), a big part of your job is staying current on all of the industry's innovations, disruptors, pivots, changes and developments occurring every hour of the day. And I'm pretty sure 90% of this time is spent deciphering and learning acronyms.
Someone once said that every acronym you learn makes you a little dumber, and over the past few years, this industry has had its head bashed in with acronym after acronym – DSP, DMP, SSP, RTB, CPC, CPM, CPV, CPA, SEP, SMO, ROS, QPS, TM, RON, SEM, SEO, PPC and so on.
Someone once said that every acronym you learn makes you a little dumber, and over the past few years, this industry has had its head bashed in with acronym after acronym – DSP, DMP, SSP, RTB, CPC, CPM, CPV, CPA, SEP, SMO, ROS, QPS, TM, RON, SEM, SEO, PPC and so on.
How Ad Agencies Are Morphing From Mad Men to Web Wizards
March 18, 2012
Ethics and Social Media: Where Should You Draw The Line?
The Ethics Resource Center (ERC) is the oldest non-profit organization in the U.S. dedicated to independent research and advancement of high ethical standards and practices in both public and private institutions. Since 1994, the ERC has produced the National Business Ethics Survey (NBES), available for free to the public, to gather information about employees’ perspectives of ethics in the workplace. Dr. Patricia J. Harned, president of the ERC, says the NBES is the only longitudinal study that represents the views of the U.S. workforce in business.
Source: Ethics and Social Media: Where Should You Draw The Line?
March 15, 2012
Celebs Make Most of Social Media by Creating Own Websites
Celebrities are typically more visible in digital media through Facebook and Twitter. Lady Gaga and Justin Bieber have more than 20 million followers and 18 million followers on Twitter, respectively, and more than twice those numbers on Facebook.
But it hasn't been easy for advertisers to leverage the presence of stars on Facebook and Twitter, no matter how vast the following. So celebrities are increasingly looking to convert those followings into audiences for media properties that they actually own.
How to Run the Social Media Gauntlet
For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value.
Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of “running the gauntlet.” He believes it so strongly that he even wrote a book with the same title that promises to teach people how to push forward with their social media dreams.
Hayzlett spoke with Bryan Elliott on Behind the Brand about what it takes to engage audiences, and how to explain to those number crunchers that social is valuable. For one, he said talking about return on investment is overhyped.
“I say to them, ‘What’s your return on ignoring?’” Hayzlett said. “If you’re engaged with your customers, and you have an operation that is doing what it’s supposed to be doing, then you’re going to make money.”
Hayzlett said at this point, not engaging via social media is just a way to lose money. He broke down his social media strategy, calling it “the four E’s.”
“Get engaged, start doing it. Start being your own Chief Listening Officer,” Hayzlett said. “When you educate people about your product, they get excited, and then start to evangelize by becoming brand ambassadors.”
Source: How to Run the Social Media Gauntlet
Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of “running the gauntlet.” He believes it so strongly that he even wrote a book with the same title that promises to teach people how to push forward with their social media dreams.
Hayzlett spoke with Bryan Elliott on Behind the Brand about what it takes to engage audiences, and how to explain to those number crunchers that social is valuable. For one, he said talking about return on investment is overhyped.
“I say to them, ‘What’s your return on ignoring?’” Hayzlett said. “If you’re engaged with your customers, and you have an operation that is doing what it’s supposed to be doing, then you’re going to make money.”
Hayzlett said at this point, not engaging via social media is just a way to lose money. He broke down his social media strategy, calling it “the four E’s.”
“Get engaged, start doing it. Start being your own Chief Listening Officer,” Hayzlett said. “When you educate people about your product, they get excited, and then start to evangelize by becoming brand ambassadors.”
Source: How to Run the Social Media Gauntlet
March 13, 2012
Yahoo! sues Facebook. They claim ownership of complete site technology.
Yahoo has decided to move forward and sue Facebook over claims that Facebook is infringing on a wide range of things from a news feed, messaging, social network, privacy technology and pretty much everything else.
This absolutely massive complaint basically claims “Facebook’s entire social network model, which allows users to create profile for and connect with, among other things, persons and businesses, is based on Yahoo’s patented social networking technology.” Basically, Yahoo basically owns the entire Facebook site technology, and Facebook needs to pay up immediately.
Full complaint in pdf
This absolutely massive complaint basically claims “Facebook’s entire social network model, which allows users to create profile for and connect with, among other things, persons and businesses, is based on Yahoo’s patented social networking technology.” Basically, Yahoo basically owns the entire Facebook site technology, and Facebook needs to pay up immediately.
Full complaint in pdf
March 2, 2012
Everything You Need to Know About Brand Timelines
Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn’t it? Let’s break it down.
As of Wednesday, brands can opt in on the new features. If you’re not familiar them, be sure to review them here before you dive into this project.
Read On: Everything You Need to Know About Brand Timelines
As of Wednesday, brands can opt in on the new features. If you’re not familiar them, be sure to review them here before you dive into this project.
Read On: Everything You Need to Know About Brand Timelines
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