A picture is worth…. You know. But the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.
There’s a strong trend in social media toward all things visual. A 2012 study by ROI Research shows that with more people engaging with social media from smartphones (63% of the 1,297 people queried), they’re discovering that taking pictures on the go with a high-resolution smartphone is much easier than typing out a status update.
More Here: How The Smartest Companies Leverage Visual Social Media - Forbes
One dirty secret of web analytics is that the information we get is limited. If you want to see how someone came to your site, it's usually pretty easy. When you follow a link from Facebook to The Atlantic, a little piece of metadata hitches a ride that tells our servers, "Yo, I'm here from Facebook.com." We can then aggregate those numbers and say, "Whoa, a million people came here from Facebook last month," or whatever.
There are circumstances, however, when there is no referrer data. You show up at our doorstep and we have no idea how you got here. The main situations in which this happens are email programs, instant messages, some mobile applications*, and whenever someone is moving from a secure site ("https://mail.google.com/blahblahblah") to a non-secure site (http://www.theatlantic.com).
This means that this vast trove of social traffic is essentially invisible to most analytics programs. This is what is called DARK SOCIAL.
Full Story Here: Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic
Social Media works for some companies naturally, and others have figured out how to make it work. But for many companies, using social media is a me-too corporate effort that yields little effect.
The first step for most small- and mid-sized companies is figuring out if there is anyone in-house with the expertise to handle social media, as those people have a better understanding than any consultant of how the business works.
We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a brand you're a fan of? And have you, as a marketer, ever wondered how many of your fans do the same thing?
There are four types of negative feedback on Facebook ranging from undesirable, to worst for a marketer, starting with:
● Hide: hides a single specific post from the user’s newsfeed
● Hide All: hides all the posts by that page from the user’s newsfeed. This used to be known as “unsubscribing.”
● Unlike Page: “unfan” the page
● Report spam: user thinks your page is spam
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate | Fast Company
Does your business have a Facebook page?
Getting your posts seen by your fans should be a top priority.
But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.
