If you haven't yet heard of or started practicing media convergence, then now is the time. In the hyperconnected world of digital marketing and sales, it's easy to lose the attention of those you're looking to punt a product to. Keeping consumers engaged — engaged being the key word here and one you'll read about throughout this article — is essential in both marketing and sales campaigns.
So what's media convergence? Simply put, media convergence is bringing together different media platforms to support one single campaign or promote a product
Source: The Role of Media Convergence in Digital Marketing : Page 1 of 2 : eMarketing & Commerce (eM+C)
With the popularity of social media, more people are veering away from traditional channels like calling or emailing to voice their opinion of companies, opting to do so over sites like Facebook and Twitter instead. The question is: Are you listening?
If your company doesn't have someone manning your social media channels for customer service-related inquiries -- and responding correctly -- you might be turning off droves of current and potential paying customers. That was the topic of a panel discussion, "Changing Expectations of Customer Service," yesterday at the Social Media Week conference in New York City.
Source: 4 Quick Tips for Using Social Media for Customer Service | Entrepreneur.com
Do you follow a brand in social media? Are you glad you did? If that's the case, they are either doing one of three things:
1. Connecting with one of your passions and/or interests.
2. Entertaining you with their engaging personality.
3. Providing interesting and/or important information to you.
If you're a small business owner, you may want to consider which of the three strategies you're following. You might also mull following one of the strategies exclusively. However, it's fine to dabble in each. "These approaches are interchangeable, and a brand can not only switch back and forth between them, but also use two or three at the same time," says Caitlin Francke, SVP, and Director of Social Strategy at Publicis Kaplan Thaler. "The most important thing is for a brand to stay true to their DNA, identify what they are best at, what they can offer the consumers the most of, and focus on that. That will be their strongest play."
Source: Steal These 3 Social Marketing Tricks From Top Brands
If you are currently not on Google Plus or not actively using it, I am here to tell you that you will be +1′ing very soon. My short answer for my reason: well, it’s Google..and they are kind of a big deal on the internet. They own 23% of the internet browser market and 70% of the internet search market, and they are also a big deal in mobile, owning 48% of the smart phone market share. I know that most of you are thinking that you already “tweet”, “friend”, “like”, “connect” and “follow” so why should you now start to Plus?
Well, the seven reasons below are just a few of why I think that we all will be using Google Plus within the next year:
Source: 7 Reasons You Need to Be Using Google Plus Now | Social Media Today
Due to the large number of people on social media, public profiles, and the vast information that is available to all of us via the Internet, businesses should be wary of mal-informed posts and miscommunications for fear of appearing unprofessional, looking like a spambot, or worse, having a social campaign backfire. Here are our 7 DOs and DON'Ts for Small Businesses on social media:
Source: 7 Social Media DOs and DON'Ts for Small Businesses | Social Media Today
It’s not difficult to extrapolate and see how social media accounts could be an avenue for some crazy corporate sabotage. Therefore, a more likely effect will be that C-level executives could become less gung-ho about signing off on any big social executions. If all they see is nightmare headlines and no extra product moving off shelves, they’ll ask, What’s the point?
That said, here are a few measures social media managers should be taking to ensure that they can avoid or mitigate these scenarios.
Source: 5 lessons for brands from the Burger King Twitter hack | Articles | Home
We've had enough experience with social media now to realise how effective it is as a customer service tool. Even my Mum now knows that if she's unhappy with the customer service she receives over the phone or by e-mail, her next move will always be to take to Facebook to ensure she gets optimum attention.
So the question is; as a business how can you make the most of this opportunity bestowed upon you, to both prepare and act upon the customer engagements you encounter on your Facebook Page?
Source: Customer Service on Facebook: 4 Tips to Make It Great | Social Media Today
It's awards season in the U.S., which means big shows on TV, including the Oscars and the Grammys. While we have a couple of weeks to go till the Oscars, their musical counterparts, the Grammys, were presented Sunday night.
Here are six things the Grammys did right on social this year - plus one they didn't - and what folks who run other events, especially conferences, can learn.
7 social media lessons from the Grammys for organizers of other events | SreeTips - CNET News
