Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24-hours to respond to a query or concern (I mean, you’re only spending 20-minutes-a-day on it, and probably early in the AM, over lunch, or before you go home).
Come on! You’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you?
Source: In praise of social media mediocrity | Biznology
When you think of building an email list through Facebook you probably think of very traditional ways of doing that. For example you might ask people this question and they’d tell you to run ads to a forced optin Facebook page. Or alternatively you might get people that suggest running ads to webinar optin pages.
Both of those scenarios have proven effective. But as they saying goes – there’s more than one way to skin a cat. Let’s take a look at an example of how one niche player is killing it with Facebook and driving leads.
Source: Case Study – How 1 FB Page is Going Viral and Driving Leads | Scoop
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it's no wonder big data dominates the conversation in an industry where almost everything can now be empirically validated, brands have the ability to connect cross-channel marketing with buying behavior, and corporate financial execs are more involved in the marketing process than ever before....
Source: McCormick, Sprint and UPS All Finding Ways to Use Data Creating Efficiencies | Adweek
Facebook unveiled a radical redesign of their core product: the news feed. Unlike Graph Search or Gifts (two of the last big products that Facebook’s unveiled), the news feed is not an “extra,” if you will, in the film of Facebook. The news feed is the star of the Facebook experience. Sure, whenever Facebook announces a brand new product it’s a big deal, but when Facebook announces changes to the most vital part of the user experience, it’s a massive deal.
Source: The New Facebook News Feed: What Users, Businesses, and Developers Need to Know | WebProNews
