How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]

Have you ever had clients who weren't yet sold on Facebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.

Infographic here
http://eklectic.in/s/52

Source: How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]

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G 6:54 PM  No comment

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides.

The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. The daily responsibilities of a marketer are not conveniently divided into quantitative and creative tasks and marketers that truly excel in today’s environment are those that can shift effortlessly between these two mindsets. Marketers need to become part artists and part scientist. We have put together the infographic below to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between the two.

Source: The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] - Salesforce Blog

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G 11:22 AM  1 comment

How to determine what’s working in your social media campaign

Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.

Naturally, it’s common sense that businesses want to see if their social media campaign is helping them reach their goals. Social media is all about the community which you do your business with, and actually has little to do with “media”. So in truth, if you are measuring your social media campaign, it must focus on and reveal insight about the members of your community and how engagement with them impacts your business. Social media is a medium that works because it allows people to communicate with each other and it’s not about disruptive communication where you don’t have a say.

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Source: How to determine what’s working in your social media campaign | memeburn

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Are Social Media “Experts” Worthless?

Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.

This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.

The name-calling and vitriol are a little hard to watch. Here’s the thing, though.

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Source: Are Social Media “Experts” Worthless? | Copyblogger

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Why Facebook is blue: The science of colors in marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.

http://eklectica.in/s/fv

Source: Why Facebook is blue: The science of colors in marketing - The Buffer Blog

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G 6:56 PM  No comment

Likes and Follows don’t mean a thing without action

As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, “So many people are open to “like”, “share” and “comment” for social issues and it makes sense. Things like this play on our emotions. But how many of us actually put our money where our mouths is and help change the world. Very few.”

UNICEF is currently running a brilliant Facebook campaign that focuses on the inaction that is often observed in the social media campaigns.

Source: Likes and Follows don’t mean a thing without action | EarnedWeb.com

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How To Build The Perfect Pinterest For Business Profile Infographic

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently reached 12M, continues to grow, and it has become the fourth-largest web traffic referral source behind Google, direct and Facebook. However, small businesses and enterprise software companies continue to challenge the utility of using Pinterest for business outside of promoting crafting and food to women.

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G 9:08 PM  No comment

A Simple Guide For Optimizing Your Facebook Posts [Infographic]

If you are consistent with your Facebook posts (especially if you are posting for a company or brand) you’ve probably noticed that there are certain things you can do to enhance the effectiveness of each post. Keeping your Facebook audience entertained and happy is not an easy job. It takes a lot of time and dedication. It only makes sense that we would all try to optimize our Facebook posts so we can get the most out of each one.

View the Infografik Here

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G 5:41 PM  No comment

Starting From the Top: Why the C-Suite Should Lead Social Business

When 90 per cent of executives say they would use social media more “if it were helpful to their business,” the C-Suite is clearly not seeing the ROI of personal engagement.

Thankfully, there are a few notable exceptions. It is to these CEOs that executives should look for proof as to why the C-Suite should actually be leading the social business surge.

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Source: Starting From the Top: Why the C-Suite Should Lead Social Business - HootSuite Social Media Management

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G 6:56 PM  No comment

5 Ways to Make Facebook's New Graph Search Work for Your Brand

Big changes are on the way for how brands interact with customers on Facebook, following the announcement of the social media giant's new Graph Search. The search facility will be different from Google's in that it is internally-focused, so each user will see search results from their own networks as well as public content. For example, if someone searches for "Photos of New York," their friends' photos will be displayed above public content, so searches are personalized to the individual.

http://eklectic.in/s/4o

Source: 5 Ways to Make Facebook's New Graph Search Work for Your Brand | ClickZ

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G 11:19 PM  No comment

Why Brands Should Be Human on Social Media

The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media?

Is it having a fun and engaging brand? Speaking in everyday, colloquial language? Establishing a more relatable — even intentionally non-corporate — online presence?

To an extent, but these are surface symptoms. The core issue lies much deeper, in the nuances of how we interact with one another.

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G 8:23 PM  No comment

Tech Is Letting Go Of The Follower Count

Similarly to page views, which were once the gold standard for measuring success online but supplanted in part by unique visitors, the notion of the follower says very little about how people are actually interacting with Tweets and links shared online. Twitter is keenly aware of this and, as co-founder Ev Williams hinted last year at an event at BuzzFeed, the company seems to be looking at better ways to express things like influence and interest. "The dream metric is how many people saw your tweet," he told the crowd. When asked, Twitter declined to comment for this post.

The growing irrelevance of the follower count leaves an opening for services like Klout, which, while often the butt of jokes, looks an awful lot like a theoretical Twitter "engagement" score.

http://eklectic.in/s/4m

Source: Tech Is Letting Go Of The Follower Count

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What YouTube's New Changes Mean for Your Business

Here's a look at the recent changes YouTube has made to the incredibly popular video social network and how they affect you.

There are three significant pieces to your channel that have been changed, and while you may not have been forced over to the new format yet, it's coming.

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G 10:41 PM  No comment

The Second Coming - How classic ads might look today

A look at how some classic advertisements might look if they were to run today.

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The Second Coming - How classic ads might look today. on Behance

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G 7:56 PM  No comment

Social Media Marketing Success Story: The North Face

If you are a retailer looking for social media marketing inspiration, take an adventure with a social marketing trailblazer: The North Face.

North Face has been recognized by Outdoor USA Magazine for their social media excellence. This comes as no surprise, as they have been at the forefront of social marketing innovation for years. With over 3 million fans on Facebook, over 100,000 followers on Twitter, and over 1.5 million views on YouTube, North Face is constantly evolving their social platforms.

How do they do it? And what marketing tips can you learn from this agile company?

Source: Social Media Marketing Success Story: The North Face | Social Media Today

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G 10:41 PM  No comment

Don't Fall For Thighvertising and Other Japanese 'Trends'

To paraphrase Yogi Berra, Japanese trends are so trendy that no one follows them. While you can get a few weirdos together to inject saline into their heads, that doesn't make it "Japan's Hot New Beauty Trend" as HuffPo loudly insinuated.

What does this have to do with marketing? It's a heads-up for anyone doing business in Japan: If you let foreign press shape your view of the country, you'll be in for a rough time.

Source: Don't Fall For Thighvertising and Other Japanese 'Trends' | Global News - Advertising Age

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G 9:00 PM  No comment

4 Ways to Create a Powerful First Impression with Pinterest

photo credit: mkhmarketing via photopin cc

With the evolution of social media darling Pinterest, businesses now have the ability to put their best foot forward in an eye-catching way. Below are four ways to use Pinterest to create visibility for your business while producing a powerful first impression.

Source: 4 Ways to Create a Powerful First Impression with Pinterest

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G 8:52 PM  No comment

How Native Advertising Will Kill Off The Banner Ad

The banner ad is dead.

Welcome to the wonderful world of native internet advertising, or simply, native ads.

These are ads that are frequently win-win advertisements. Native advertising adds value to the user experience. It entertains, informs and engages. It fits beautifully and seamlessly into the user experience. It hits the right demographic at exactly the right time. It contains awesome content and it gets people talking. It drives users down the sales funnel more than any other form of advertising in digital.

This is not putting banners up in a web page or a mobile app, its the exact opposite of that.

Source: How Native Advertising Will Kill Off The Banner Ad | Social Media Today

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G 11:20 PM  No comment

The Journey of Business Analytics [INFOGRAPHIC]

In the ever-changing business environment, the ultimate goal is to make timely and decisive action. In the recent years, Business Analytics software has become the new best friend of many supply chain management practitioners. We use Business Analytics to solve all sort of problems such as to predict demand at retail level, streamline structure of distribution channel, optimize production scheduling, develop transportation plan and so on.

As a matter of fact, Business Analytics is the result of the multi-disciplinary body of knowledge, ranging from statistics, economics, operations research and computer science. This infographic is to introduce to you how our predecessors show fighting spirit that helps to create the world of better tomorrow!

Source: The Journey of Business Analytics [INFOGRAPHIC]

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G 5:17 PM  2 comments

The Marketing Value of YouTube

One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?"

The answer: probably.

.....but it depends on the type of business you are, the kind of content you’re creating and the goals you have for your videos.

Source: The Marketing Value of YouTube | SEOmoz

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G 5:29 PM  No comment