Is Your Business Guilty of These 6 Blogging Mistakes?

These days it seems like every business — from dentistry to software — has a blog. However, just because everyone has a blog doesn’t mean everyone is doing it right. Whether you’re just launching a blog for your business, or you’ve been blogging for awhile, it’s easy to fall into some blogging bad habits.

Source: Is Your Business Guilty of These 6 Blogging Mistakes?

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4 Social Media Lessons From a Successful Food Truck

Before John, my husband-to-be, and I started our food truck in 2010, I cyber-stalked food trucks on the West Coast and in New York City to find out how they were using Twitter, Facebook and Foursquare.

For the most part, they posted their daily routes and specials of the day, and while that alone attracted them hundreds of customers, I knew that wouldn’t fly for us.

Our town, Tallahassee, is mostly known for politics and football, and certainly doesn’t have the population of cities like Los Angeles and NYC. We knew we were going to have to get creative.

Though we were early adopters of Twitter and used Facebook when it was just a site for college students (the wonder years), up until 2010 we were merely bystanders of the social media sphere. But the food truck forced us to not only become active participants, but content creators, too. Here are four of the most valuable lessons Lazarus, our food truck, taught us about social media.

Source: 4 Social Media Lessons From a Successful Food Truck

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Why Experts Think Twitter's 6-Second Videos Could Be Huge

Tech journalists spent Thursday playing with, writing about, and reviewing Twitter’s clever and simple new system for video posts, Vine. But academics are keenly interested in Vine too, saying the extreme constraints it imposes on video could produce an explosion in video sharing.

There’s big potential in Vine, say the two experts in online socialization we spoke to, but it’s unclear how, and how often, people will use the six-second video service.

Source: Why Experts Think Twitter's 6-Second Videos Could Be Huge | Wired Business | Wired.com

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3 Social Media Marketing Strategies That Will Take 2013

Social media marketing has become like the bread and butter of internet marketers. It’s become a part of business’s online marketing mix and its success rate is so high that you won’t find a single internet marketing campaign that doesn’t use social media, these days.

In fact there are some businesses, whose marketing campaign only revolves around creating a social media footprint for themselves, and nothing else. The fact of the matter is that social media marketing is a low risk, high returns process, and therefore businesses have woken up to its immense potential.

Like everything else even social media is evolving rapidly and a strategy that was a huge hit in say 2011, didn’t really work all that well in 2012. So, this brings us to a question. What are the kinds of social marketing strategies that will be making their presence felt in 2013? Yes, the New Year is with us so it makes sense that we stare into the near future to predict what might just happen. This will allow us to make plans for the future.

So, let’s take a look.

Source: 3 Social Media Marketing Strategies That Will Take 2013 By StormJohn Banks Blog

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7 Social Media Trends for Consumers New Research

Are you wondering what the changing social trends are for consumers?

If so, look no further.

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

View it on Slideshare

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What Facebook's New Graph Search Means for Your Privacy

Facebook on Tuesday introduced "Graph Search," a new search technology that will allow users to find content based on certain criteria — "tourist attractions in Italy visited by my friends," for example.

Graph Search almost immediately sparked questions about user privacy. What will Graph Search mean for your Facebook privacy?

People will be able to use Graph Search to find any content that you already share with them. Uploaded some public, geo-tagged photos of the Empire State Building? They're Graph Searchable by anyone and everyone. Like "Toy Story 3?" If your likes are public, that like is Graph Searchable by all. Checked-in to Golden Gate Park, but you have your privacy set so only friends can see your check-ins? That's Graph Searchable, but only by your friends. And so on.

More here: What Facebook's New Graph Search Means for Your Privacy

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Facebook's Graph Search: What It Means for Businesses

Facebook's Graph Search isn't just for looking up your old buddies and potential new friends, it's also designed for Business Pages.

The company gave the example of a search for "sushi restaurants that my friends have been to in Los Angeles" and “TV shows my friends like.” Though these are largely organic results rather than paid ads ("There are no new ad formats available today," Facebook noted on its marketer-friendly Facebook Studio blog), Sponsored Stories will show up in searches as will Sponsored Results.

Overall rankings will be based on top search suggestions including people, Pages, apps, places, groups and suggested searches. The results are also based on data shared by a business and connections of the person searching. In the blog post, Facebook urged business owners to "Continue to invest in your Page" by making sure it's up-to-date. That means updating addresses to show up in local searches and cultivate "the right fans."

Read On: Facebook's Graph Search: What It Means for Businesses

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Why Your Social Media Marketing May Not Be Working

You heard social media networking was the key to an effective marketing campaign in today’s digital world and jumped on the bandwagon. So, where are all those new customers and outstanding sales figures? Social networking, like everything else, has to be done correctly in order to be effective. Here are the most common mistakes companies make in social media, and how to take your suck to good luck.

Why You Suck At Social Media Networking | Search Engine Journal

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Rediscover your brand for social success

Content marketing isn't just for the Fortune 500, and effective social media isn't reserved for the companies packed 20 employees deep in their communications department. But your social strategy isn't going to be served to you on a silver platter, either. If you don't change your actions, you are destined to get the same results. And that shouldn't be a surprise. Social media is fun to talk about, tough to implement, and an even bigger challenge for companies to be creative and stay consistent.

Getting started is often the hardest part of any task, and social media is no different. But having a better understanding of your brand will help you navigate and create a social media presence that truly makes an impact. Get in touch with your company, for only then can you begin to create fresh content and a strategy that you can rely on.

Source: Rediscover your brand for social success - iMediaConnection.com

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Why The Next Social Media Frontier Is The Past

Where does all of that real-time chatter go when the moment has passed? Some entrepreneurs think it could fuel the next generation of disruptive products.

“What are you doing right now?” Facebook asked its users in 2007.

The social network, and its peers, have since become less dedicated to the present moment. Facebook has created Timeline, a historic presentation of daily posts. Foursquare has turned its vault of real-time check-ins into a valuable recommendation engine. And Twitter recently launched a feature that allows users to download their tweet archives. For the first time, social media platforms are looking back.

By facilitating constant, real-time conversation, these platforms inevitably created a detailed log of the past. As a habit of sharing and an emerging quantified-self movement merge, the potential to recycle our real-time content grows.

The next big thing, some entrepreneurs believe, will leverage not “right now,” but “then.” Here’s why:

Read On: Why The Next Social Media Frontier Is The Past | Fast Company

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