Source: 10 Ways to Improve Your Email Marketing
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May 31, 2013
10 Ways to Improve Your Email Marketing
Source: 10 Ways to Improve Your Email Marketing
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May 30, 2013
Shame, silence and charade: Rajesh Kalra's blog
The web of cricket match fixing is getting denser. And as names of more and more bookies stumble out in investigation, what stands out conspicuously is that not a single big name has been revealed.
In all the euphoria over arrests of three cricketers and dozens of bookies, it did seem initially that, for a change, this time the crooks would be exposed in no uncertain terms. But, as we are increasingly seeing, the cabal has closed ranks, the cabal that runs across political parties and their beneficiaries and even benefactors.Shame, silence and charade:Random Access:Rajesh Kalra's blog-The Economic Times
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In all the euphoria over arrests of three cricketers and dozens of bookies, it did seem initially that, for a change, this time the crooks would be exposed in no uncertain terms. But, as we are increasingly seeing, the cabal has closed ranks, the cabal that runs across political parties and their beneficiaries and even benefactors.Shame, silence and charade:Random Access:Rajesh Kalra's blog-The Economic Times
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Luxury brands 'afraid' of digital and social
Kramer, who was speaking to Marketing Week at the Forrester Forum for Marketing Leaders last week, took on the first formal CMO role at Aston Martin in 2010. He believes marketing is still a “nascent” discipline in the luxury sector, which explains why many brands are “afraid” of the “massive beast” of digital marketing.
Source: Luxury brands 'afraid' of digital and social | News | Marketing Week
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May 29, 2013
Pet owners confess: How much I really spend on my dog, cat, or rabbit
But there is one more practical thing to consider: the costs.
And by costs, we're not just referring to how much you'll pay to get the animal — there are plenty of other key expenses, from food and vet bills to petsitting.
Source: Pet owners confess: How much I really spend on my dog, cat, or rabbit - The Week
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10 Questions to Ask When Creating Your LinkedIn Company Page
To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn.
Source: 10 Questions to Ask When Creating Your LinkedIn Company Page | Entrepreneur.com
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May 24, 2013
30 Overused Buzzwords in Digital Marketing
Over the past 30 days, we've led you through the buzzword lexicon — highlighting the most confusing jargon in the digital marketing dictionary. Hopefully you're caught up and won't be blinded by glittering generalities the next time someone spouts off about custom activations or refers to himself as a thought leader.
Source: 30 Overused Buzzwords in Digital Marketing
Hilariously Bad Ads That Were Rejected
“The Chips is all about ideas. Your work does not have to have been broadcast, printed or mailed. The Clients doesn't have to be yours. You just need a brilliant idea”
This results in some hilariously bad ideas that don’t meet with the client’s approval—mainly because they are politically incorrect, insensitive, offensive or just in bad taste.
Source: Hilariously Bad Ads That Were Rejected - DesignTAXI.com
24 Signs You Are Definitely a Social Media Guru
These are the “experts” in social media marketing who often come armed with an iron-clad addiction to Twitter to go with questionable credentials in marketing. Here are some signs if you’re falling into the guru category.
Source: 24 Signs You Are Definitely a Social Media Guru | Digiday
May 22, 2013
Does Your '360 Campaign' Need to Be a Perfect Circle?
There's no appearance of "360 campaign" in books up through 2008, as a Google Ngram shows, so it's a relatively new term.
Does Your '360 Campaign' Need to Be a Perfect Circle?
May 15, 2013
The Six Major Anxieties of Social Media
The Six Major Anxieties of Social Media - The Cut
May 12, 2013
KPI: What Is a Key Performance Indicator?
"The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs. We've sort of needed to shift from an older display model to a newer display model, and that’s something we’re working through."
Got that? It's time to reconnect with KPIs, man. Dive into that KPI goodness.
What are KPIs, you ask?
Source: KPI: What Is a Key Performance Indicator?
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