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6 Ways to Use Pinterest to Promote Your Brand

6 Ways to Use Pinterest to Promote Your Brand | eklectic.in
Pinterest launched in March 2010 and has over 70 million users; 500,000 of those are business accounts. Pinterest’s audience is engaged and active.

While some brands have been quick to adopt Pinterest as a marketing tool to drive targeted engagement, there are a number of companies that can do more to harness the power of Pinterest and visual storytelling.

Below are six innovative ways brands are using Pinterest.

Source: 6 Ways to Use Pinterest to Promote Your Brand | Social Media Examiner




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12 Examples of Native Ads (And Why They Work)

12 Examples of Native Ads (And Why They Work) | Eklectic.in
Despite all the hype, native advertising remains a fuzzy concept for most marketers.

According to our 2014 status report:
  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are very knowledgeable
So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

Source: 12 Examples of Native Ads (And Why They Work)




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Top Ingredients of an Effective Social Media Strategy

Top Ingredients of an Effective Social Media Strategy | eklectic.in
effective social media strategySocial media strategy isn’t a one size fits all solution.

Each one tailored to meet the marketing needs of a specific business or brand.

Even so, there are a few core elements of a social media marketing action plan that are mandatory for successful execution.

Whether you’ve already rolled out your strategy, or are eager to get started, add the five strategic ingredients below to improve your mix.

Source: Top Ingredients of an Effective Social Media Strategy




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