October 24, 2014

How Technology has changed product placement

How Technology has changed product placement | www.eklectic.in
With recent advances, companies can now use algorithms to digitally serve you unique product placements based on where you live, your age or your salary. It's a creepy concept, but it could change advertising forever.

As Swedish DJ Avicii nonchalantly wanders into Stockholm's Tele2 Arena, the music video of his hit "Lay me Down" starts. As he strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. Everywhere else in the world, the brand is never seen -- a plain wall lies in its place. It's one of the first examples of a new kind of temporary product placement called "digital insertion."

October 4, 2014

Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg


"I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."

October 2, 2014

The Medium Is the Message, 50 Years Later

The Medium Is the Message, 50 Years Later | Eklectic Consulting
This year marks the 50th anniversary of eclectic Canadian media theorist Marshall McLuhan's famous work, Understanding Media: The Extensions of Man, which builds upon his famous aphorism: “The medium is the message.”

Understanding Media propelled McLuhan into the realm of pop-culture priesthood.

Twenty years ago, in the introduction to a re-print of Understanding Media, renowned editor Lewis H. Lapham wrote that much of what McLuhan had to say made a lot more sense in 1994 than it did in 1964, what with two terms of Reagan and the creation of MTV. Twenty years after that, the banality of McLuhan’s ideas have solidified their merit.

Don't have a copy of McLuhan's Understanding Media? Get it here!

Source: The Medium Is the Message, 50 Years Later - Pacific Standard: The Science of Society

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