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July 30, 2014

10 Emerging Video Advertising Trends & Strategies to Watch

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10 Emerging Video Advertising Trends & Strategies to Watch | eklecticconsulting.com
A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users.

Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups.

Source: 10 Emerging Video Advertising Trends & Strategies to Watch




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July 29, 2014

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

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How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization | eklecticconsulting.com
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance?

How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues?

Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts?

Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more.

Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization




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July 16, 2014

Are We Coming to the End of SEO?

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Are We Coming to the End of SEO? | eklecticconsulting.com
When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users.

Source: Are We Coming to the End of SEO?




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