February 20, 2015
February 19, 2015
Tags:What’s in a brand name? No really, what do they put in it? It’s a curious thing that a mere brand name can persuade us to engage emotionally with a product or company. Sometimes, we even develop an unwitting loyalty or long-lasting aversion to a brand, though we might know little about the product. How is this possible? The old Shakesperian adage would have us believe that “a rose by any other name would smell as sweet” but how does this really play out in the world of brand names?