Posted by G at 6:38 PM
The Six Major Anxieties of Social Media - The Cut
Posted by G at 7:43 PM
"The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs. We've sort of needed to shift from an older display model to a newer display model, and that’s something we’re working through."
Got that? It's time to reconnect with KPIs, man. Dive into that KPI goodness.
What are KPIs, you ask?
Source: KPI: What Is a Key Performance Indicator?
Posted by G at 6:54 PM
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.
Source: How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]
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