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November 25, 2014

The Complete Guide to Drip Campaigns, Lifecycle Emails and More

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The Complete Guide to Drip Campaigns, Lifecycle Emails and More | eklectic.in
Often called drip campaigns but known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule. Perhaps one email will go out as soon as someone signs up, another will go out 3 days later, with one more going out the next weekend. Or, the emails can be varied based on triggers, or actions the person has performed like signing up for your service or making a purchase, which is why they're also sometimes called behavioral emails.

Source: What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails and More - The Zapier Blog - Zapier

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October 24, 2014

How Technology has changed product placement

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How Technology has changed product placement | www.eklectic.in
With recent advances, companies can now use algorithms to digitally serve you unique product placements based on where you live, your age or your salary. It's a creepy concept, but it could change advertising forever.

As Swedish DJ Avicii nonchalantly wanders into Stockholm's Tele2 Arena, the music video of his hit "Lay me Down" starts. As he strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. Everywhere else in the world, the brand is never seen -- a plain wall lies in its place. It's one of the first examples of a new kind of temporary product placement called "digital insertion."


October 4, 2014

Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg

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"I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."