The Six Major Anxieties of Social Media

Because each social media network rewards different elements of human behavior, each gives rise to a different inferiority complex. Let us explore the unique forms of oppression we willingly subject ourselves to when we join and engage the following social networks. Some of the fears are wholly new. Others have IRL precedents from decades — even centuries — past.

The Six Major Anxieties of Social Media - The Cut

KPI: What Is a Key Performance Indicator?

KPIs are often seen as a cure to what ails the online ad industry. During AOL's first-quarter earnings call in 2012, CEO Tim Armstrong discussed how he was trying to convince more advertisers to use them:

"The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs. We've sort of needed to shift from an older display model to a newer display model, and that’s something we’re working through."

Got that? It's time to reconnect with KPIs, man. Dive into that KPI goodness.

What are KPIs, you ask?

Source: KPI: What Is a Key Performance Indicator?

How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]

Have you ever had clients who weren't yet sold on Facebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.

Infographic here
http://eklectic.in/s/52

Source: How to Show Your Clients the Value of Facebook in 7 Easy Steps [INFOGRAPHIC]