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August 30, 2014

Marketing: What are brands for?

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Marketing: What are brands for? | eklecticconsulting.com
When Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”.

No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery.

Source: Marketing: What are brands for? | The Economist




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August 20, 2014

Ads That Changed The World

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Ads That Changed The World | #eklectic
The first newspaper ad in America came way back in 1704 when someone was trying to sell a house on Long Island.

Since then, the advertising industry has undergone a huge transformation.

Over the years, we've seen dozens of ads that have done much more than just convince us to buy a product or service. The very best campaigns have impacted the way we communicate and interact with one another, from the coffee breaks we enjoy, to clothes we wear to work, to the videos we share online.

Keeping that in mind, here are 14 ads that have shaped our culture.

See them on Pinterest


14 Ads That Changed The World | Business Insider India




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August 19, 2014

9 Things You Need To Know About Data Big and Small

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9 Things You Need To Know About Data Big and Small | eklectic.in
There are many great resources that detail the benefits of Big Data. But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small

Source: 9 Things You Need To Know About Data Big and Small


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