eklectic

WEB PRESENCE MANAGEMENT | SOCIAL MEDIA | LOYALTY MANAGEMENT | DATA ANALYTICS

October 4, 2014

Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg

Tags:

"I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."

October 2, 2014

The Medium Is the Message, 50 Years Later

Tags:
The Medium Is the Message, 50 Years Later | Eklectic Consulting
This year marks the 50th anniversary of eclectic Canadian media theorist Marshall McLuhan's famous work, Understanding Media: The Extensions of Man, which builds upon his famous aphorism: “The medium is the message.”



Understanding Media propelled McLuhan into the realm of pop-culture priesthood.



Twenty years ago, in the introduction to a re-print of Understanding Media, renowned editor Lewis H. Lapham wrote that much of what McLuhan had to say made a lot more sense in 1994 than it did in 1964, what with two terms of Reagan and the creation of MTV. Twenty years after that, the banality of McLuhan’s ideas have solidified their merit.



Don't have a copy of McLuhan's Understanding Media? Get it here!



Source: The Medium Is the Message, 50 Years Later - Pacific Standard: The Science of Society








Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us



October 1, 2014

5 Ways the Ad World Has Changed in the Last 10 Years

Tags: ,
5 Ways the Ad World Has Changed in the Last 10 Years | Eklectic Consulting
When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio.

Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone's capabilities, accessories and add-ons.

The event, which spawned an ongoing workshop series, shows just how much the advertising business has evolved. We're moving into two-way relationships between companies and consumers, occurring everywhere from Tumblr, to Instagram, to store fronts and taxis.