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April 18, 2015

How Lego rebuilt its brand brick by brick

How Lego rebuilt its brand brick by brick #eklectic
Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole Kirk Kristiansen’s son Godtfred at the helm, introduced its system of play concept, with the interlocking plastic bricks we know today arriving in 1958. Through the introduction of its core principles of play, the company’s mission was, and still is, to inspire and develop the builders of tomorrow, enabling children to learn through play – thus ‘playing well’.


March 26, 2015

A Brief History of the ATM

A Brief History of the ATM | www.eklectica.in #eklectica
The cash dispenser was born almost 50 years ago, in 1967. For many, this was the first tangible evidence that retail banking was changing; the introduction of the ATM marked the dawn of contemporary digital banking.

The ATM finds its origins in the 1950s and 1960s, when self-service gas stations, supermarkets, automated public-transportation ticketing, and candy dispensers were popularized. The first cash machine seems to have been deployed in Japan in the mid-1960s.

The most successful early deployments took place in Europe, where bankers responded to increasing unionization and rising labor costs by soliciting engineers to develop a solution for after-hours cash distribution. This resulted in three independent efforts, each of which entered use in 1967: the Bankomat in Sweden, and the Barclaycash and Chubb MD2 in the U.K.
Source: A Brief History of the ATM — The Atlantic



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March 18, 2015

A murderer's last words inspired Nike's "Just do it"

A murderer's last words inspired Nike's "Just do it" | www.eklecticconsulting.com
Dan Wieden, co-founder of the advertising agency Wieden+Kennedy,the agency behind Nike's "Just do it" slogan says that the world's most recognisable taglines was based on the words of a murderer facing a firing squad.

Gary Gilmore had robbed and murdered two men in Utah and was executed by firing squad the following year. Gilmore, who had grown up in Portland, Oregan – the city that is home to both Nike and Wieden+Kennedy, was supposed to have uttered 'Let's do it' as his last words (though some say he actually said "Let's do this").

Dan Wieden, didn't think 'Let's do it' was quite it - so he changed it "Just do it". And the rest, like they say, is history!

Source: Nike's "Just do it" was based on the last words of a murderer




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