May 15, 2015
The Reinvention Of Absolut
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Absolut vodka has been around since the late nineteenth century, but the Absolut most of us know was propelled to fame by their iconic ca...
May 8, 2015
The Unusual Origins of 6 Famous Brands
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Many famous brands got their start in straightforward ways. For example, agricultural machinery giant John Deere was founded in the 1830s...
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April 18, 2015
How Lego rebuilt its brand brick by brick
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Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole ...
March 26, 2015
A Brief History of the ATM
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The cash dispenser was born almost 50 years ago, in 1967. For many, this was the first tangible evidence that retail banking was changing...
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March 18, 2015
A murderer's last words inspired Nike's "Just do it"
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Dan Wieden, co-founder of the advertising agency Wieden+Kennedy,the agency behind Nike's "Just do it" slogan says that the ...
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