The truth is, a lot of email newsletters suck. Sometimes, I open one up and am greeted by a blank page (hello, images with no alternative text). Sometimes, there’s just too much text and no incentive to click through to a landing page. And sometimes, the subject line is so boring, I don’t even bother opening the newsletter at all.
There are some great newsletters out there, of course- they’re the ones I always open, because I know they probably a). Look great, and b). Have something interesting to say.
So how to design email newsletters that work well? Here are some tips:
Read On
March 6, 2010
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