Spammers today, like effective bank robbers, always stay one step ahead of the curve, introducing new technology and honing copy to entice people to buy. They do research on colors that drive attention, subject lines, copy length and even personalization. So why doesn’t anyone study spam emails to see what new best practices our standard market should employ? I decided to take a look at a sample of 1,422 spam emails recently sent to see what I could learn. This is what I found:
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May 1, 2010
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