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September 16, 2011

4 Tips for Creating a Viral Branded Microsite

A website has so many components and pages — contact info, FAQs, product descriptions, company values, team bios — that sometimes you need a separate, dedicated site to highlight a certain product or promotion. Enter the microsite. When trying to figure out if a microsite is a good investment of time and resources, consider your goals, think of an idea that makes sense for your brand and keep it simple.

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