5 specific instances of social communication and how brands can deal with them

One of the most basic facets of social media is that it is a many-to-many communication mode and such conversations impact and affect many more people than the 2 people who may actually be in the conversation, simply because such a conversation is being conducted in public, online.
Naturally, social media is a phenomenal opportunity for brands to not just impact the perception of one person on the other side of the conversation but do it with many other who may be merely watching the conversation progress. It is here that brands need to create smart and intelligent content that goes beyond addressing one person and offering clues to impact perceptions of a lot of people.
Here are 5 typical scenarios of social media-led many-to-many communication and practical ways in which brands can deal with them.

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