Digital is NOT social

Considering the fact that a lot of people have started using ‘digital’ and ‘social’ interchangeably, let me try and make sense out of this misguided practice.
To start with, digital is not the same as social. At best, social could be a subset of digital. Let me explain.
Digital marketing or digital communications makes use of any digital (as against analog) tool to communicate – between a brand and its target audience. These tools could include television, mobile, internet, radio and of course, social media (assuming you already know that internet is not equal to social media). Billboards may not be part of this mix for the simple reason that they are printed…and not digital. Digital billboards are of course a reality, these days, however.

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