Every professional wants their customer base to consider them well-informed and in the know, but there is a fine line between being an over-authoritative know-it-all and being a trusted advisor. The latter territory is what all professionals should aim for. Being a trusted advisor means your clients feel comfortable going to you for their needs because they feel confident you have their best interests at heart. Still, some professionals have difficulty cultivating that type of relationship.
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September 18, 2011
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