How To Supercharge Movie Marketing On Facebook

Film marketing on Facebook continues to get savvier, but there’s still room for more improvement. Here are some suggestions to that end.
Set up the fan page early –- at least one month ahead of the release, but up to a year. The earlier the release the more time there is to develop a community and understand the style of communication that resonates best with it.
For locally produced film titles, the producer can set up the page and distributor can take it over once the marketing cycle starts. This should be stated in the marketing agreement if the film’s production and launch is shared between several companies.

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