Advertising on Facebook: Good or Bad for Small Businesses?

Not very long ago, whenever we wanted to “know more” about a company or a service, the first thing we used to do was look it up online or simply “Google” it. But, now we might consider the alternate option, which is digging into the Facebook profile of the company.
With over 800 million potential Facebook users and more than 50 percent active users on any given day (Source: Facebook’s Press Room), Facebook has become a power tool for all businesses.
Almost all big companies like Nike, Toshiba, HP, Burger King and Armani own a Facebook profile, with small businesses following the lead. However, the most pressing concern for small businesses is “whether it’s a good idea to spend on Facebook advertising or not!”

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