How to Increase Facebook Engagement Using Custom Page Tabs

The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement.
Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. However, simply throwing a tab up will not suffice. There are certain considerations and important steps to take in order to significantly increase engagement through a Facebook tab.

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