How to Develop a Twitter Hashtag Following

As Twitter’s answer to tags, keywords and categories, hashtags are a folksonomy for classifying tweets and associated content on Twitter and related applications. Hashtags facilitate users’ ability to search Twitter for specific information. Marketers can leverage these capabilities to aggregate an audience and/or broaden the reach of their Twitter messages.

Here are five steps to help you use Twitter hashtags to achieve your marketing goals.

Source: How to Develop a Twitter Hashtag Following | Heidi Cohen