Community-Focused Innovation: The Secret To Reddit's Success

Fresh from its own presidential moment, Reddit is hitting the road on a tech-finding, community-building mission. Here, Alexis Ohanian and Erik Martin talk about the key to Reddit’s culture.


When President Obama showed up on Reddit’s “IAmA/AMA” question and answer forum in late August, the site had 200,000 readers clamoring to join the conversation, and the company’s engineers were working in real time trying to keep the site from breaking during the user deluge. The President answered questions from the Reddit community about campaign finance reform, deciding to go forward with the troop surge in Afghanistan, and his favorite basketball player (“Jordan--I’m a Bulls guy”).

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