David Droga on Advertising - no industry works harder at being lazy

Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If anything, we often take it away.

But all that's going to change. Because it has to. Because it's harder than ever to hold anyone's attention for longer than a split second. Because mergers across our industry, like the one earlier this year between Publicis and Omnicom, are being done in the name of efficiency, not creativity. Because over the past fifteen years, many of those who get paid to practice what's considered the third-least-ethical profession in the country have gotten cynical in our thinking. In fact, no industry works harder at being lazy.

David Droga on Advertising - David Droga Calls Advertising Lazy - Esquire

---

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us