How B2C Marketers are Using LinkedIn

While it’s common to hear that B2B marketers are using LinkedIn, is it a good channel for B2C, as well? And, more importantly, how can B2C marketers who are using LinkedIn be more effective?

There are several companies that have a strong B2C content marketing presence on their LinkedIn company pages.

Many of these examples place a heavy focus on recruiting, but they all use different mixes of content to achieve their goals. Some focus on the company’s culture and commitment to a greater cause, while others share employee stories. Several pages also include investor relations information.

Source: How B2C Marketers are Using LinkedIn: Opportunities and Examples

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