Native Advertising For Publishers: Five Key Considerations

The rise of native advertising and content marketing have represented a fundamental shift in business model for many online publishers. Indeed, for some players such as Buzzfeed it’s been the main reason behind their success.

When done well, content marketing can be a win-win-win for publishers, advertisers and readers alike. Done poorly, however, the fallout can be significant and costly.

Source: Native advertising for publishers: five key considerations | Econsultancy

---

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us