ROI On Social Media Is Not That Hard To Prove

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

First we need to set our objectives. What are you trying to achieve from your social media activity? Here are some typical examples:

• Lead generation
• Sales
• Retention
• Reach
• Email sign ups
• Cost reductions

Source: ROI On Social Media Is Not That Hard To Prove - Sean Clark

---

Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us