Its easy to set up a blog using Wordpress, Blogspot and so many other blogging platforms. But it is not easy integrating it with your website (providing a link from your website to the blog (and vice versa) is not really integration)
If you’re serious about blogging then it’s important that your blog is a part of your company website, and here’s why:
Source: 4 Reasons Why Your Blog Must Be Part Of Your Website | Social Media Today
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