Our industry needs to acknowledge the game-changing influence that technology has on the creative process, an intersection that constantly plays into our thinking. The partnership of the two worlds can make a good campaign great, and enables it to stand out in the minds of consumers. While the potential for technology to transform the creative process is improving on a daily basis, one immutable truth remains constant: All of us who play in the worlds of technology and creativity need to put a high premium on collaboration to maximize the effectiveness of online campaigns.
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