Why Social Media Is Perfect for Brand Ambassador Campaigns

As we all know, social media marketing attempts to create a conversation and engage its audience with something more than just a product. It’s the notion of a lifestyle, and what it means to buy a product and then engage with its makers.
The public, having grown wary of traditional advertising, has become more difficult to convince. That’s where the brand ambassador — the person who creates a sense of credibility, likability or interest — comes in. And while “real people” acting as the face of a huge brand is nothing new, the age of social media has made a compelling case for marketers to choose this route over traditional advertising.

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