77 case studies that prove social media ROI

Earlier we published, 34 Case Studies that Prove Social Media ROI. Now we’ve added another 33 to bring us to 77 case studies that prove social media ROI.

The purpose: Prove (with 77 examples) the value of social media and understand the ROI principles at work to help any brand thinking about using social media to build their business.

The 77 case studies (33 below/34 in the blog below this one) cover B2C, B2B, profit and non-profit areas. They include businesses big and small. They prove social media ROI based on:

* Sales
* Shorter Sales Cycles
* New Leads
* Improved company operations with internal cost savings that return money to the bottom line
* Mass reach (at a fraction of the cost of mass media)
* Innovations and new product ideas from customers
* Social good

The business principles: Clear business strategy + Defined measurements goals + Willingness to jump in + Imagination + Commitment = $$$ROI

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