What’s worse: to not have a presence on social media or to have one that does more harm than good?
Neither is an option for businesses in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or really large, but it has to be there and it must be maintained properly. Going without is a huge mistake. Doing it wrong can be even worse.
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