Power to the People: 3 Tasty Crowdsourcing Case Studies

For food and drink brands, crowdsourcing new products and flavors makes perfect sense. Not only does it increase engagement, it gives the people that consume the products a say in their development. That interaction makes them more likely to shell out cash when the item hits shop shelves.
Thanks to social media, it’s become easier to to ask your customers to contribute to product development or collaborate on other creative endeavors. Not only is it doable, it’s been done, and with great success, by major brands.

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