5 Best Practices for Digital Marketers in 2012

The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down. It’s time to ring in the new year with resolutions that’ll make 2012 one to remember — online and off. All signs point to an exciting year, with the arrival of new (and inevitably covetable) Apple devices. The expanding digital industry is destined to affect what we discuss, buy and watch, who we friend, what we Like, and how we share — all year long.
Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. Digital will certainly take on added prominence in the new year.
Even so, let’s resolve to keep our heads on straight and stick close to the best practices that have been winners in the past – they’ll be the ones to see us through a stellar 2012. With input from my colleagues and other experts in the digital ad industry, I’ve come up with five “resolutions” for marketers in the new year.

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