7 Marketing Lessons From RIM's Failures

You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched.
It was the BlackBerry, the glorious, beloved, and life-changing BlackBerry. It made us feel good, and it never let us down.
Long before the iPhone the took the world by storm, and before Google even dreamed about getting into the phone business, Research in Motion was on top of the consumer electronics mountain.
Today, sadly, it is buried under it, and industry insiders everywhere wonder whether RIM will survive.
What happened? Harmful strategy. Unforced errors. And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly.
Here are seven marketing lessons from RIM’s dark and difficult journey.

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