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August 13, 2012

Six things I learned from six days on Pinterest

Just what the world needs--another social network! If that, accompanied by an exasperated sigh, is your reaction to hearing all the buzz about Pinterest, then you're like many others.
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But because so many smart people (almost all of them women) are talking about Pinterest, I decided to give it a whirl. In addition to all the general buzz, three other things caught my eye:
  • Pinterest was the fastest independent social network to 10 million unique users, according to Comscore 
  • Pinterest was driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined
  • Pinterest was becoming a top driver of traffic to some women's and food magazines ("The social bookmarking site already drives three times the amount of traffic to Cooking Light compared to Facebook" ).
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